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Google's Telecom Strategy- the Impact of Google as a Disruptive Force in the Wireless and Broadband Space

Product Type: Market Research Report
Published by: KAZAM Technologies, Inc.
Published: May 2007
Product Code: R3405-10
Description
This report looks at what is behind Google’s ambitions as it continues its foray into the telecom and broadband space. This report brings into fore the strategic rationale behind Google’s activities in the broadband space and analyzes them as part of a multi-pronged strategy. answers the following key questions:


• What is the nature of Google’s multi-pronged strategy?
• How is Google pursuing this strategy?
• How will the wireless telecom sector be affected by Google?
• What are the long-term implications for the telecoms sector?
• What other industries will be affected by Google’s broadband strategy?
• Is Google an infrastructure powerhouse?
• What is the strategic rationale behind Google’s purchase of optical dark fiber?
Table of Contents
1. Hypothesis

1.1 Google’s Incursion into Telecoms

2. A Multi-Strategy Landscape

2.1 Google as a Communications Carrier

2.3 Media Content Distribution

2.4 Handset Ubiquity

3. Google Enterprise

3.1 Migration to the Net

4. Is Google as an Infrastructure Powerhouse?

4.1 Dark Fiber and the Net Neutrality Debate

4.2 Taking Guard Against a Tiered System

4.3 IPV6: Brace Yourself for Next Generation Internet

5. Google’s Strategic Trajectory in the Telecoms Sector

6. Google’s Long-term Plans

7. Long-Term Implications for the Telecoms Sector

7.1 Telco and Cableco (Home Entertainment)

7.2 Wireless Communications

7.3 Wireless Backhaul

Conclusion

Bibliography




Table of Figures:

Figure 1-Google’s Communications Ecosystem

Table of Tables:

Table 1- Google is Building its Presence in the Mobile Space

Table 2-Google's Goal in Different Sectors of Communications Industries

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