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The iPhone Effect: Apple’s Mega Entry into Mobile Space and its Impact on the Wireless IndustryProduct Type: Market Research ReportPublished by: KAZAM Technologies, Inc. Published: August 2007 Product Code: R3405-9 Description Apple seems determined to transform the existing relationship between device manufacturers and wireless operators and how it could impact the wireless industry. The report also raises questions around the exclusive relationship between Apple and AT&T, and whether the two companies can bring about innovation in mobile multi-media applications. According to KAZAM, by setting foot in the mobile market, Apple is capitalizing on the increased convergence of people’s communication needs and recognizing a need for their simplification. And wireless is, of course, at the cornerstone of this increased convergence.Table of Contents Executive Summary About KAZAM The Strategic Rationale iPhone as A Device iPhone As a Competitive Threat The Impact Network and user experience Content and Data Applications iPhone & VOIP Handset iPhone in Europe iPhone in Asia Counter Strategies Conclusion |
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