Product Type: Market Research Report
Published by: Javelin Strategy & Research
Published: June 2006
Product Code: R3424-37Description Mobile banking initiatives combined with the proliferation of contactless payments will lead to
convergence of payment services through mobile handsets. To realize this convergence, financial
institutions and payment networks must understand the roles and needs of additional players
in the value chain—most notably wireless carriers and merchants. Javelin has gathered extensive,
quantitative, longitudinal consumer data on attitudes toward mobile payments, and has
created a forecast model for the adoption of contactless payments. Javelin has undertaken an
extensive analysis of the value propositions of all players to provide an understanding of the critical
factors that will make contactless and other mobile payments adoption more probable.
Primary Questions
- What is the likelihood of adoption for various mobile payment types—contactless, mobile internet transactions, and mobile person-to-person transactions?
- What is the value to each constituent in the value chain and how is that value realized?
- What is the role of wireless carriers in the value chain?
- What is necessary to attract merchant acceptance beyond “traditional” merchant categories?
- How will alternative payment mechanisms affect mobile person-to-person and mobile ecommerce transactions?
Table of Contents - OVERVIEW
- PRIMARY QUESTIONS
- FINDINGS AND ANALYSIS
- EXECUTIVE SUMMARY: OVERVIEW OF MOBILE PAYMENTS
- CONTACTLESS PAYMENTS BACKGROUND: MERCHANTS AND WIRELESS CARRIERS ARE KEY
- FURTHER ACTION IN SPURRING CONTACTLESS ACCEPTANCE LOCATIONS IS NEEDED
- DETERMINING THE VALUE PROPOSITION FOR CONTACTLESS PAYMENTS
- CONSTITUENTS
- MERCHANT VALUE PROPOSITION IS ENHANCED WITH MORE DYNAMIC DEVICES
- ENROLLMENT AS AN INTEGRAL PIECE OF THE MERCHANT AND CARRIER VALUE PROPOSITION
- REVENUE MODELS THAT MAY SPUR CARRIER INVOLVEMENT IN CONTACTLESS
- ADDRESS CONSUMER SAFETY CONCERNS TO SPUR CONSUMER ADOPTION
- MOBILE BANKING INITIATIVES AND CONTACTLESS PAYMENTS ARE INTRINSICALLY LINKED
- INTEGRATE LIKELY MOBILE BANKING CUSTOMERS AS KEY TARGETS FOR CONTACTLESS
- APPEAL TO CONTACTLESS CARDHOLDERS’ FINANCIAL MANAGEMENT AND DESIRE TO INTERACT THROUGH ADDITIONAL CHANNELS
- MOBILE PERSON-TO-PERSON PAYMENTS GROWTH DEPENDS ON ADOPTION OF ALTERNATIVES
- MOBILE E-COMMERCE TRANSACTIONS ARE DEPENDENT ON HANDSET EVOLUTION AND CONTENT INTEGRATION EFFORTS
- ALTERNATIVE SOLUTIONS PLAY A SECONDARY ROLE IN DRIVING MOBILE PAYMENTS
- MERCHANT USE OF CONTACTLESS TECHNOLOGY TO DRIVE ALTERNATIVES
- ENHANCED COMMUNICATION AND VALUE ADDS POST-ADOPTION OF MOBILE PAYMENTS
- WILDCARD SCENARIO: BANKS AS CARRIERS, AND CARRIERS AS ISSUERS?
- Table of Figures
- Figure 1: Sources and Needs for Effective Contactless Growth
- Figure 2: Projected Adoption of Contactless Through 2012
- Figure 3: Value Propositions for Contactless Payments Constituents
- Figure 4: Value From Different Payment Types Among Merchants
- Figure 5: Contactless Revenue Models for Carriers
- Figure 6: Consumer Sentiment Regarding Safety of Contactless Payments
- Figure 7: Likely Mobile Banking Consumers' Reasons for using Contactless
- Figure 8: Likely Contactless Payments Users' Reasons for Mobile Banking
- Figure 9: Consumers' Likelihood of Using Mobile Person-to-Person Transfers
- Figure 10: Consumer Likelihood of Initiating Mobile E-Commerce Transactions
- Figure 11: Opinions on Financial Services via Mobile Devices
- Figure 12: Likelihood of Accessing Account Information via Mobile Devices
- Figure 13: Likelihood of Conducting Financial Transactions via Mobile Device
- Figure 14: Most Likely Banking Activities Performed via Mobile Devices
- Figure 15: Likelihood of Switching Banks for Mobile Banking Access
- Figure 16: Likelihood of Switching Wireless Carriers for Mobile Banking Access
- Figure 17: Opinions on Financial Services via Mobile Devices
|
|
