Mobile Channel Usage Forecast: Setting the Stage for Revenue Opportunities: Industry

Mobile Channel Usage Forecast: Setting the Stage for Revenue Opportunities

Product Type: Market Research Report
Published by: Javelin Strategy & Research
Published: January 2008
Product Code: R3424-54

Description

Banks and credit unions have a positive outlook ahead for mobile banking: Javelin research forecasts that availability and adoption is set to surge through 2012. But what strategic value can financial institutions expect to derive from investments in the mobile channel? This report highlights the near term and future benefits provided by the mobile channel, outlines which consumers should be given access to mobile banking to achieve those benefits, and demonstrates how mobile channel usage positively affects the adoption of mobile contactless payments.

Primary Questions

How many consumers will have access to the mobile channel for banking transactions and alerts through 2012, and how many of them will adopt?
What is the strategic value of offering the mobile channel in the near term and in the future?
Why must banks and credit unions look beyond online bankers when offering mobile banking?
How will mobile banking influence the successful adoption of mobile contactless payments?

Table of Contents

Overview
Primary Questions
Findings and Analysis
The Mobile Channel Builds Relationships Now, Revenue in the Future: Adoption Forecast Is Promising for Banks and Credit Unions; Delaying mobile channel releases results in a missed opportunity to capture; early adopters; Where does the strategic value of the mobile channel lie?
Mobile as a Relationship Building Channel: Increased customer satisfaction and loyalty tied to expanded usage of services; Mobile banking can divert customers from costly call centers; Individualized, behavioral-based cross-selling possible through mobile
Limiting Mobile Access to Online Bankers Hinders Overall Adoption: Remote channel usage and the link to more profitable customers
Direct Revenue from Mobile Payments Requires Channel Adoption First: Challenges to the development of mobile contactless payments
Appendices—Additional Data about Mobile Banking
Methodology
Related Research

Ordering and More Information

Price and Delivery Options

MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence.