Product Type: Market Research Report
Published by: Javelin Strategy & Research
Published: September 2009
Product Code: R3424-98Description The contactless/ mobile ecosystem is at present a series of islands, with little to no mutual realization of value among the various constituents. The success of contactless depends on some disruptive factor or wide-scale deployment that bridges the gaps and allows for value creation among all constituents that connects the islands. Until this bridging occurs, Near Field Communication (NFC) and the evolution of mobile payments will flounder in the U.S. market.
Primary Questions
- What value does contactless bring to the various industry constituents?
- How can differing and conflicting value propositions be bridged to benefit all players?
- What solutions are key vendors creating to enhance the ecosystem and bridge the value propositions?
- What is the influence of smartphone penetration on mobile payments?
- Which consumer groups show a higher propensity to use contactless and mobile payments?
Table of Contents - Overview
- Primary Questions
- Key Findings
- Methodology
- Introduction
- Executive Summary
- What Defines the “Islands of Value Proposition” and How Can Solutions Bridge the Gaps?
- Value Proposition for Merchants: The Glass is Now Half Full
- Payment Network Motivation: More Than Just Cash Conversion
- Card-Issuing FIs: First-Mover Advantage to Create Top-of-Wallet Cards
- Wireless carriers: Retained Focus on Revenue (ARPU), Direct Relationships With Merchants, and Deeper
- Relationships With Subscribers
- Handset, Chip and POS Terminal Manufacturers: The Future is Now?
- What Companies and Solutions are Bridging the Gaps?
- ViVOtech: Longtime Player, First-Time Commercial Rollout
- Zenius: The Ecosystem is Here, and so is the Company
- Consumer Data: Who is Using Contactless and Where are the Pockets of Opportunity Among the Consumer
- Population?
- The Value and Size of the Smartphone-Owning Population Will Continue to Grow
- More than One-Third of Smartphone Owners Do See the Value of Mobile Payments
- One-Fourth of Smartphone Owners Have Made a Mobile Purchase in the Past 90 Days
- Smartphone Owners 50% More Likely to Use a Contactless Card
- Smartphone Owners use Network-Branded Contactless Products
- The iPhone Effect: AT&T Customers are Primed for Mobile Payments Adoption
- Manufacturers and Carriers will See no Immediate Return on Adding Payment to Handsets: Interim Solutions
- are Necessary to Drive Value
- Mobile Bankers and Tech-Savvy Consumers Also Show Solid Potential for Contactless: Both Usage and
- Likelihood of Usage
- Mobile Banker and Tech Savvy Likelihood Translates to Mobile Payments
- Mobile Bankers are already Engaging in Mobile Transaction Activity
- Appendix: Additional Consumer Data
- Likelihood for Mobile Transactions Skews Younger
- Non-Online Bankers Adopting Contactless Network Cards
- Table of Contents
- Younger Consumers, Asian, Latinos, and Both Ends of the Income Spectrum Presently Use Contactless . 36
- Caucasian Consumers Indicate Likely Contactless Usage
- Varying Degrees of Usage Among Ethnic Groups for Contactless Products
- Younger Consumers Show Higher Willingness, Equal Likelihood of Using Contactless
- Gradual Increases in Likely Usage Among Income Groups
- Similar Increase in Willingness among Age Groups for Mobile Payments Usage
- Asian and African-American Consumers are Viable Mobile Payments Targets
- Mobile Payments Resonates With the More Affluent
- Related Research
- Companies Mentioned
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