Creative Forecast 2007

Executive Summary

The Creative Markets

Economic Background

General Economic Trends

The Creative Markets Today

The Design and Production Markets

Internet Creatives

Close-Up View of Some Key Industry Trends

Media Mix

E-Mail Campaigns

Digital Printing and Variable Data Printing

Online Proo.ng

Notes and References

Introduction: The Singularity Is Near

The 2007 Creative Forecast

The Creative Markets

How This Report Is Organized

For More Information

Notes and References

Section 1: The Market Today

Economic Background

General Economic Trends

Notable News

Notes and References

Section 2: The Creative Markets Today

The Design and Production Markets

Market De.nitions

Business Conditions

Business Challenges

Sales Opportunities

Planned Investments

Internet Creatives

Market De.nitions

Business Conditions

Business Challenges

Sales Opportunities

Planned Investments

Section 3: Close-up View Of Some Key Industry Trends

Media Mix

Cross-Media Opportunities

Web Design and Development

E-Mail Campaigns

Print Media

Media Mix Conclusions

Digital Printing and Variable Data Printing

Variable-Data Printing

Digital Printing Conclusions

Online Proofing

Section 4: The Industry Measure Creativeforecast 2007

What’s Hot and What’s Not

What’s Hot

What’s Hot-ish

What’s Cold

Four Forces to Be Reckoned With

Cross-/Multichannel Marketing/Publishing and the New Media [R]evolution

Online/Remote Proo.ng

Digital/Variable-Data Printing

O.shoring

Forecast by Market

Agencies

Graphic Designers

Commercial Photographers

Corporate Internet and Design Departments

Internet Design and Development Companies

The Last Word

Appendix: Industry Measure Methodology

The Industry Measure Today

Historic Background

Survey Design

Survey Sampling, Incentives, and Response Rates

Sampling Strategy

Non-Response Bias

Other Background Research

Who’s Who at The Industry Measure

The Industry Measure Report Editorial and Production Sta.

Table of Figures

Figure 1: Industry Measure Business Conditions Index, Design & Production Establishments by Market, 1997-2006/2007 (Summer 1997=100)

Figure 2: Industry Measure Business Optimism Index, Design & Production Establishments by Market, 1997-2006(Spring 1997=100)

Figure 3; Industry Measure Business Conditions Index, Internet Design & Development Establishments by Market, Fall 2000-Summer 2006 (Fall 2000=100)

Figure 4: Industry Measure Business Optimism Index, Internet Design & Development Establishments by Market, 2000-2006(Fall 2000=100)

Figure 5: “Cross-Media Communications Campaigns” as a Sales Opportunity, All Design & Production Establishments, Summer 1998-Winter 2006/2007

Figure 6: “Web Page Design” and “Web Site Programming” as Sales Opportunities, All Design & Production Establishments, Historically

Figure 7: “Web Page Maintenance” as a Sales Opportunity, All Design & Production Establishments, Summer 1996-Winter 2006/2007

Figure 8: “Web Page Design” and “Web Page Maintenance” as Sales Opportunities, All Internet Design & Development Establishments, Fall 2000-Summer 2006

Figure 9: “Web Site Strategy Services for Clients” as a Sales Opportunity, All Design & Production Establishments, Summer 1999-Winter 2006/2007

Figure 10: “E-Mail Campaign Design, Development” and “E-Mail Campaign Management, Execution” as Sales Opportunities, All Design & Production Establishments, Summer 2001-Winter 2006/2007

Figure 11: “Getting More Print Media Work” as a Sales Opportunity, All Internet Design & Development Establishments, Summer 2002-Summer 2006

Figure 12: “Digital Printing” as a Sales Opportunity, All Design & Production Establishments, Summer 2001-Winter 2006/2007

Figure 13: Do You Spec (or Purchase on Behalf of Your Clients) Digital/Toner-Based Color or B&W Printing? All Design & Production Establishments, Winter 2006/2007

Figure 14: “Variable Data Printing Projects” as a Sales Opportunity, All Design & Production Establishments, Summer 2001-Winter 2006/2007

Figure 15: Have You Worked on Personalized, Customized or Variable-Data Jobs in the Past 12 Months? All Design & Production Establishments, Summer 2006

Figure 16: In The Past 12 Months, Has Your Use of Online Proofing for Final Approval Been Establishments, Winter 2005/2006

Figure 17: Media that Would Be Missed the Most by U.S. Kids and Teens, by Age, April 2006

Figure 18: Gross Domestic Product, Seasonally Adjusted Annual Rate, in Current Dollars and in Chained 2000 Dollars, 1997-2005

Figure 19: Industry Measure Business Conditions Index, Design & Production Establishments by Market, 1997-2006/2007 (Summer 1997=100)

Figure 20: In the Last 12 Months, Business Conditions for Our Firm Have Been 2006/2007

Figure 21: We Expect Business Conditions for Our Firm in the Next 12 Months to Be Winter 2006/2007

Figure 22: Industry Measure Business Optimism Index, Design & Production Establishments by Market, 1997-2006(Spring 1997=100)

Figure 23: Top 10 Business Challenges, All Design & Production Establishments, Winter 2006/2007

Figure 24: Top 5 Business Challenges Year-to-Year Historical Comparison, All Design & Production Establishments, Winter 1996/1997-Winter 2006/2007

Figure 25: Top 10 Sales Opportunities, All Design & Production Establishments, Winter 2006/2007

Figure 26: Top 5 Sales Opportunities Year-to-Year Historical Comparison, All Design & Production Establishments, Winter 1996/1997-Winter 2006/2007

Figure 27: Top 10 Planned Investments, All Design & Production Establishments, Winter 2006/2007

Figure 28: Top 5 Planned Investments Year-to-Year Historical Comparison, All Design & Production Establishments, Winter 1996/1997-Winter 2006/2007

Figure 29; Industry Measure Business Conditions Index, Internet Design & Development Establishments by Market, Fall 2000-Summer 2006 (Fall 2000=100)

Figure 30: In the Last 12 Months, Business Conditions for Our Firm Have Been Establishments, Summer 2006

Figure 31: We Expect Business Conditions for Our Firm in the Next 12 Months to Be Establishments, Summer 2006

Figure 32: Industry Measure Business Optimism Index, Internet Design & Development Establishments by Market, 2000-2006(Fall 2000=100)

Figure 33: Top 10 Business Challenges, All Internet Design & Development Establishments, Summer 2006

Figure 34: Top 5 Business Challenges Year-to-Year Historical Comparison, All Internet Design & Development Establishments, Spring 2001-Summer 2006

Figure 35: Top 10 Sales Opportunities, All Internet Design & Development Establishments, Summer 2006

Figure 36: Top 5 Sales Opportunities Year-to-Year Historical Comparison, All Internet Design & Development Establishments, Spring 2001-Summer 2006

Figure 37: Top 10 Planned Investments, All Internet Design & Development Establishments, Summer 2006

Figure 38: Top 5 Planned Investments Year-to-Year Historical Comparison, All Internet Design & Development Establishments, Spring 2001-Summer 2006

Figure 39: “Cross-Media Communications Campaigns” as a Sales Opportunity, All Design & Production Establishments, Summer 1998-Winter 2006/2007

Figure 40: “Web Page Design” and “Web Site Programming” as Sales Opportunities, All Design & Production Establishments, Historically

Figure 41: “Web Page Maintenance” as a Sales Opportunity, All Design & Production Establishments, Summer 1996-Winter 2006/2007

Figure 42: “Web Page Design” and “Web Page Maintenance” as Sales Opportunities, All Internet Design & Development Establishments, Fall 2000-Summer 2006

Figure 43: “Web Site Strategy Services for Clients” as a Sales Opportunity, All Design & Production Establishments, Summer 1999-Winter 2006/2007

Figure 44: “E-Mail Campaign Design, Development” and “E-Mail Campaign Management, Execution” as Sales Opportunities, All Design & Production Establishments, Summer 2001-Winter 2006/2007

Figure 45: “Getting More Print Media Work” as a Sales Opportunity, All Internet Design & Development Establishments, Summer 2002-Summer 2006

Figure 46: “Digital Printing” as a Sales Opportunity, All Design & Production Establishments, Summer 2001-Winter 2006/2007

Figure 47: Do You Spec (or Purchase on Behalf of Your Clients) Digital/Toner-Based Color or B&W Printing? All Design & Production Establishments, Winter 2006/2007

Figure 48: Approximately What Percentage of Your Print Buying Is Offset Vs. Digital? (Average), All Design & Production Establishments, Winter 2006/2007

Figure 49: “Variable Data Printing Projects” as a Sales Opportunity, All Design & Production Establishments, Summer 2001-Winter 2006/2007

Figure 50: Have You Worked on Personalized, Customized or Variable-Data Jobs in the Past 12 Months? All Design & Production Establishments, Summer 2006

Figure 51: Is Your Company’s Use of Personalized, Customized, or Variable-Data Printing… All Design & Production Establishments, Summer 2006

Figure 52: How Would You Classify Those Jobs? All Design & Production Establishments, Summer 2006

Figure 53: What Is the Primary Printing Technology Used to Output Your Personalized, Customized, Variable-Data, or Other Types of Targeted Print Materials? All Design & Production Establishments, Summer 2006

Figure 54: In The Past 12 Months, Has Your Use of Online Proofing for Final Approval Been Establishments, Winter 2005/2006

Figure 55: “Color Proofing” as a Business Challenge, All Design & Production Establishments, Winter 1997/1998-Winter 2006/2007

Table of Tables

Table 1: Gross Domestic Product, Seasonally Adjusted Annual Rate, in Current Dollars and in Chained 2000 Dollars, 1997-2005

Table 2: Top 10 Business Challenges, Sales Opportunities, and Planned Investments, All Design & Production Establishments, Winter 2006/2007

Table 3: Top 10 Business Challenges, Sales Opportunities, and Planned Investments, All Internet Design & Development Establishments, Summer 2006

Table 4: Gross Domestic Product, Seasonally Adjusted Annual Rate, in Current Dollars and in Chained 2000 Dollars, 1997-2005

Table 5: In the Last 12 Months, Business Conditions for Our Firm Have Been Winter 2006/2007

Table 6: We Expect Business Conditions for Our Firm in the Next 12 Months to Be Winter 2006/2007

Table 7: Top 10 Business Challenges, Design & Production Establishments by Market, Winter 2006/2007

Table 8: Top 10 Sales Opportunities, Design & Production Establishments by Market, Winter 2006/2007

Table 9: Top 10 Planned Investments, Design & Production Establishments by Market, Winter 2006/2007

Table 10: Investment Projections for the Next 12 Months, All Design & Production Establishments, Winter 2006/2007

Table 11: In the Last 12 Months, Business Conditions for Our Firm Have Been Market, Summer 2006

Table 12: We Expect Business Conditions for Our Firm in the Next 12 Months to Be by Market, Summer 2006

Table 13: Top 10 Business Challenges, Internet Design & Development Establishments by Market, Summer 2006

Table 14: Top 10 Sales Opportunities, Internet Design & Development Establishments by Market, Summer 2006

Table 15: Top 10 Planned Investments, Internet Design & Development Establishments by Market, Summer 2006

Table 16: Investment Projections for the Next 12 Months, All Internet Design & Development Establishments, Summer 2006

Table 17: “Cross-Media Communications Campaigns” as a Sales Opportunity, Design & Production Establishments by Market, Summer 1998-Winter 2006/2007

Table 18: “Cross-Media Communications Campaigns that Involve as Sales Opportunities, Design & Production Establishments by Market, Historically

Table 19: “Web Page Design” and “Web Site Programming” as Sales Opportunities, Design & Production Establishments by Market, Historically

Table 20: “Web Page Maintenance” as a Sales Opportunity, Design & Production Establishments by Market, Summer 1996-Winter 2006/2007

Table 21: “Web Page Design” and “Web Page Maintenance” as Sales Opportunities, Internet Design & Development Establishments by Market, Fall 2000-Summer 2006

Table 22: “Web Site Strategy Services for Clients” as a Sales Opportunity, Design & Production Establishments by Market, Summer 1999-Winter 2006/2007

Table 23: “E-Mail Campaign Design, Development” and “E-Mail Campaign Management, Execution” as Sales Opportunities, Design & Production Establishments by Market, Summer 2001-Winter 2006/2007

Table 24: “Getting More Print Media Work” as a Sales Opportunity, Internet Design & Development Establishments by Market, Summer 2002-Summer 2006

Table 25: “Digital Printing” as a Sales Opportunity, Design & Production Establishments by Market, Summer 2001-Winter 2006/2007

Table 26: Do You Spec (or Purchase on Behalf of Your Clients) Digital/Toner-Based Color or B&W Printing? Design & Production Establishments by Market, Winter 2006/2007

Table 27: Approximately What Percentage of Your Print Buying Is Offset Vs. Digital? (Average), Design & Production Establishments by Market, Winter 2006/2007

Table 28: “Variable Data Printing Projects” as a Sales Opportunity, Design & Production Establishments by Market, Summer 2001- Winter 2006/2007

Table 29: Have You Worked on Personalized, Customized or Variable-Data Jobs in the Past 12 Months? Design & Production Establishments by Market, Summer 2006

Table 30: Is Your Company’s Use of Personalized, Customized, or Variable-Data Printing… Design & Production Establishments by Market, Summer 2006

Table 31: How Would You Classify Those Jobs? Design & Production Establishments by Market, Summer 2006

Table 32: What Is the Primary Printing Technology Used to Output Your Personalized, Customized, Variable-Data, or Other Types of Targeted Print Materials? Design & Production Establishments by Market, Summer 2006

Table 33: In The Past 12 Months, Has Your Use of Online Proofing for Final Approval Been by Market, Winter 2005/2006