2007 Graphic Arts Market Demographic Profiles

Executive Summary

The U.S. Commercial Printing Markets

Market Demographics

Industry Pro.le

Key Industry Trends

Some Key Trends in Detail

The U.S. Design & Production Markets

Market Demographics

Industry Pro.le

Key Industry Trends

Some Key Trends in Detail

The U.S. Publishing Markets

Market Demographics

Industry Pro.le

Key Industry Trends

Some Key Trends in Detail

Introduction

How to Use This Report

Printers, Designers, Publishers—and Their Clients

Investors

Vendors

Researchers and Analysts

How This Report Is Organized

For More Information

Section 1: The U.S. Commercial Printing Markets

Market Demographics

Census Bureau

Industry Measure Market Demographics

Establishments

Value of Shipments

New Capital Expenditures

New Computer Investments

New Software Investments

Production Workstation Counts

Production Server Counts

Press Characteristics

Individual Printing Markets

Sizes of Print Businesses

Industry Profile

Business Conditions

Business Challenges

Sales Opportunities

Planned Investments

Key Industry Trends

General Printing Industry Trends

Some Key Trends in Detail

Outlook for the Printing Industry

Sheetfed O.set Shops

Quick Print Shops

Nonheatset Web Printers

Heatset Web Printers

Prepress Firms

Section 2: The U.S. Design & Production Markets

Market Demographics

Census Bureau

The Industry Measure Markets and Demographics

Establishments

Revenues

Capital Expenditures

New Computer Purchases

Software Expenditures

Production Workstation Counts

Production Server Counts

Industry Profile

Business Conditions

Business Challenges

Sales Opportunities

Planned Investments

Key Industry Trends

Some Key Trends in Detail

Outlook for the Design and Production Markets

Agencies

Graphic Designers

Commercial Photographers

Corporate Design Departments

Section 3: The U.S. Publishing Markets

Market Demographics

Census Bureau

The Industry Measure Markets and Demographics

Establishments

Revenues

Capital Expenditures

New Computer Purchases

Software Expenditures

Production Workstation Counts

Production Server Counts

Industry Profile

Business Conditions

Business Challenges

Sales Opportunities

Planned Investments

Industry Trends

General Industry Trends

Some Key Trends in Detail

Outlook for the Publishing Markets

Magazine Publishers

Catalog Publishers

Book Publishers

Appendix A: Industry Measure Methodology

The Industry Measure Today

Historic Background

Survey Design

Survey Sampling, Incentives, and Response Rates

Sampling Strategy

Non-Response Bias

Other Background Research

Who’s Who at The Industry Measure

The Industry Measure Report Editorial and Production Sta.

Appendix B: Industry Measure Estimation Procedure

Number of Establishments

The Industry Measure Market Estimates

The Industry Measure Installed Base Estimates

Table of Figures

Figure 1: Commercial, Quick Printers by Employee Size, 2002 vs. 2004 vs. 2006*

Figure 2: All Commercial and Quick Printing Establishments, 1971-2006

Figure 3: The Industry Measure Business Conditions Index, Print and Prepress Firms, 1995-2006

Figure 4: The Industry Measure Business Conditions Index (BCI), Design & Production Firms, 1996-2006

Figure 5: The Industry Measure Business ConditionsIndex (BCI), Publishing Firms, 1997-2006

Figure 6: U.S. Printing and Prepress Establishments, 2006-2007

Figure 7: Value of U.S. Print and Prepress Shipments, 2006-2007 ($1,000)

Figure 8: New Capital Expenditures, 2006-2007 ($1,000)

Figure 9: Amount to be Invested in New Computers, All Print and Prepress Businesses, 2006-2007 ($1,000)

Figure 10: Amount to be Invested in New Software, All Print and Prepress Businesses, 2006-2007 ($1,000)

Figure 11: Estimated U.S. Production Macintosh Workstations in Print and Prepress Businesses, 2006-2007

Figure 12: Estimated U.S. Production PC Workstations in Print and Prepress Businesses, 2006-2007

Figure 13: Estimated U.S. Production UNIX or Other (SGI, Sun, Other) Workstations in Print and Prepress Businesses, 2006-2007

Figure 14: Estimated U.S. Macintosh Production Servers in Print and Prepress Businesses, 2006-2007

Figure 15: Estimated U.S. PC Production Servers in Print and Prepress Businesses, 2006-2007

Figure 16: Estimated U.S. UNIX or Other (SGI, Sun, Other) Production Servers in Print and Prepress Businesses, 2006-2007

Figure 17: Commercial, Quick Printers by Employee Size, 2002 vs. 2004 vs. 2006*

Figure 18: All Commercial and Quick Printing Establishments, 1971-2006

Figure 19: Number of Establishments, Book and Magazine Printers, Historically

Figure 20: Number of Book and Magazine Printers, by Employee Size, 2005

Figure 21: Plants With Sheetfed Offset Presses, Historically

Figure 22: Plants With Presses No Larger Than Offset Duplicators, Historically

Figure 23: The Industry Measure Business Conditions Index, Print and Prepress Firms, 1995-2006

Figure 24: Business Conditions For Our Firm in the Past 12 Months Have Been

Figure 25: We Expect Business Conditions in the Next 12 Months to Be…, All Print and Prepress Firms, Fall 2006

Figure 26: Top Business Challenges, All Print and Prepress Firms, Fall 2006

Figure 27: Top Sales Opportunities, All Print and Prepress Firms, Fall 2006

Figure 28: Top Planned Investments, All Print and Prepress Firms, Fall 2006

Figure 29: Total Estimated U.S. Design & Production Establishments, 2006-2007

Figure 30: Total Estimated U.S. Design & Production Revenues, 2006-2007 ($1,000)

Figure 31: Total Estimated U.S. Design & Production New Capital Expenditures, 2006-2007 ($1,000)

Figure 32: Total Estimated U.S. Design & Production New Computer Purchases, 2006-2007 ($1,000)

Figure 33: Total Estimated U.S. Design & Production Software Expenditures, 2006-2007 ($1,000)

Figure 34: Total Estimated U.S. Production Macintosh Workstations in Design & Production Businesses, 2006-2007

Figure 35: Total Estimated U.S. Production PC Works tationsin Design & Production Businesses, 2006-2007

Figure 36: Total Estimated U.S. Production UNIX Work stationsin Design & Production Businesses, 2006-2007

Figure 37: Total Estimated U.S. Macintosh Production Servers in Design & Production Businesses, 2006-2007

Figure 38: Total Estimated U.S. PC Production Serversin Design & Production Businesses, 2006-2007

Figure 39: Total Estimated U.S. UNIX Production Serversin Design & Production Businesses, 2006-2007

Figure 40: The Industry Measure Business Conditions Index (BCI), Design & Production Firms, 1996-2006

Figure 41: Business Conditions in the Past 12 Months Have Been…, All Design & Production Firms, Winter 2006/2007

Figure 42: We Expect Business Conditions in the Next 12 Months To Be

Figure 43: Top Business Challenges, All Design & Production Firms, Winter 2006/2007

Figure 44: Top Sales Opportunities, All Design & Production Firms, Winter 2006/2007

Figure 45: Top Planned Investments, All Design & Production Firms, Winter 2006/2007

Figure 46: Total Estimated U.S. Publishing Establishments, 2006-2007

Figure 47: Total Estimated U.S. Publishing Revenues, 2006-2007 ($1,000)

Figure 48: Total Estimated U.S. Publishing New Capital Expenditures, 2006-2007 ($1,000)

Figure 49: Total Estimated U.S. Publishing New Computer Purchases, 2006-2007 ($1,000)

Figure 50: Total Estimated U.S. Publishing Software Expenditures, 2006-2007 ($1,000)

Figure 51: Total Estimated U.S. Production Macintosh Workstations in Publishing Businesses, 2006-2007

Figure 52: Total Estimated U.S. Production PC Workstations in Publishing Businesses, 2006-2007

Figure 53: Total Estimated U.S. Production UNIX Workstations in Publishing Businesses, 2006-2007

Figure 54: Total Estimated U.S. Macintosh Servers in Publishing Businesses, 2006-2007

Figure 55: Total Estimated U.S. PC Serversin Publishing Businesses, 2006-2007

Figure 56: Total Estimated U.S. UNIX Serversin Publishing Businesses, 2006-2007

Figure 57: The Industry Measure Business ConditionsIndex (BCI), Publishing Firms, 1997-2006

Figure 58: Business Conditions in The Last 12 Months, Have Been All Publishing Firms, Summer 2006

Figure 59: We Expect Business Conditions In the Next 12 Months To Be

Figure 60: Top Business Challenges, All Publishing Firms, Summer 2006

Figure 61: Top Sales Opportunities, All Publishing Firms, Summer 2006

Figure 62: Top Planned Investments, All Publishing Firms, Summer 2006

Table of Tables

Table 1: The Printing Industry by NAICS and Establishments, 2002

Table 2: Direct Mail Advertising Printers (NAICS 54186),

Establishments and Receipts, 2002

Table 3: Printing Industry Establishments, Shipments, and Capital Expenditures, 2006-2007

Table 4: Estimated Spending on New Computers/Software, All Print and Prepress Businesses, 2006-2007

Table 5: Estimated Production Workstations and Servers in Print and Prepress Businesses, 2006-2007

Table 6: Top 10 Business Challenges, Sales Opportunities, and Planned Investments, All Print and Prepress Establishments, Fall 2006

Table 7: Graphic Design NAICS Codes and Establishments, 2002

Table 8: Advertising Agency NAICS Codes and Establishments, 2002

Table 9: Establishments, Revenues, and Expenditures, Design & Production Firms, 2006-2007

Table 10: Computer/Software Expenditures, Design & Production Firms, 2006-2007

Table 11: Total Estimated U.S. Design & Production Workstations and Servers, 2006-2007

Table 12: Top 10 Business Challenges, Sales Opportunities, and Planned Investments, All Design & Production Establishments, Winter 2006/2007

Table 13: U.S. Publishing NAICS Codes and Establishments, 2002

Table 14: Establishments, Revenues, and New Capital Expenditures, Publishers, 2006-2007

Table 15: Computer/Software Expenditures, Publishers, 2006-2007

Table 16: Total Workstations and Servers, All Publishers, 2006-2007

Table 17: Top 10 Business Challenges, Sales Opportunities, and Planned Investments, All Publishers, Summer 2006

Table 18: Industries Included in Printing by NAICS Code, 2002

Table 19: The Printing Industry by NAICS and Establishments, 2002

Table 20: Direct Mail Advertising Printers (NAICS 54186), Establishments and Receipts, 2002

Table 21: Commercial and Quick Printing Establishments by Employee Size, 1971-2006

Table 22: Other Commercial Printers

Table 23: Business Conditions For Our Firm in the Past 12 Months Have Been

Table 24: We Expect Business Conditions in the Next 12 Months to Be…, Print and Prepress Firms by Market, Fall 2006

Table 25: Top Business Challenges, Print and Prepress Firms by Market, Fall 2006

Table 26: Top Sales Opportunities, Print and Prepress Firms by Market, Fall 2006

Table 27: Top Planned Investments, Print and Prepress Firms by Market, Fall 2006

Table 28: Graphic Design NAICS Codes and Establishments, 2002

Table 29: Advertising Agency NAICS Codes and Establishments, 2002

Table 30: Business Conditions in the Past 12 Months Have Been…,” Design & Production Firms by Market, Winter 2006/2007

Table 31: We Expect Business Conditions in the Next 12 Months To Be

Table 32: Top Business Challenges, Design & Production Firms by Market, Winter 2006/2007

Table 33: Top Sales Opportunities, Design & Production Firms by Market, Winter 2006/2007

Table 34: Top Planned Investments, Design & Production Firms by Market, Winter 2006/2007

Table 35: U.S. Publishing NAICS Codes and Establishments, 2002

Table 36: Business Conditions in The Last 12 Months, Have Been Publishing Firms by Market, Summer 2006

Table 37: We Expect Business Conditions In the Next 12 Months To Be

Table 38: Top Business Challenges, Publishing Firms by Market, Summer 2006

Table 39: Top Sales Opportunities, Publishing Firms by Market, Summer 2006

Table 40: Top Planned Investments, Publishing Firms By Market, Summer 2006