Product Type: Market Research Report
Published by: The Industry Measure - Reed Business Information
Published: October 2006
Product Code: R3427-44Description The report examines the vast proliferation of new (and newer) media technologies and platforms and provides a critical analysis of where publishers have been focusing their energies, where they have not, and where they will likely need to in the next 12 to 18 months.
Table of Contents - EXECUTIVE SUMMARY
- The New Media Environment
- Multichannel Challenges
- The Internet in General
- Newer Media
- Internet Advertising
- Opportunities
- Web Site
- E-Mail Newsletters and Direct E-Mail Campaigns
- Newer Media
- E-Books
- E-Zines
- The Multichannel/Cross Media Environment
- Media Channels Changing
- Cross-Media Applications
- Forces to Be Reckoned With
- Online Ad Revenues
- Issues to Pay Attention to
- Notes and References
- APPENDIX: TWGA METHODOLOGY
- TrendWatch Graphic Arts Today
- Historic Background
- Survey Design
- Survey Sampling, Incentives and Response Rates
- Sampling Strategy
- Non-Response Bias
- Other Background Research
- Who’s Who at TrendWatch
- TrendWatch Report Editorial and Production
- Table of Figures
- Figure 1: “Competition from Online/Internet Formats” as a Business Challenge, All Publishers, 1997-2006
- Figure 2: “Using the Internet More Effectively” as a Business Challenge, All Publishers, 1997-2006
- Figure 3: Selected Newer Media Challenges, All Publishers, Summer 2006
- Figure 4: “Developing an Effective Online Advertising Model” as a Business Challenge, Magazine Publishers, 2004-2006
- Figure 5: “Improving Our Web Site” and “Driving Traffic to Our Web Site” as Sales Opportunities, All Publishers, 2003-2006
- Figure 6: “Internet Advertising” as a Sales Opportunity, All Publishers, 2004-2006
- Figure 7: “E-Newsletters” as a Sales Opportunity, All Publishers, 2004-2006
- Figure 8: “E-Mail Campaign Design, Development” and “E-Mail Campaign Management, Execution” as Sales Opportunities, All Publishers, 2001-2006
- Figure 9: Selected Newer Media Opportunities, All Publishers, Summer 2006
- Figure 10: “E-Book Production” as a Sales Opportunity, Book Publishers, 2001-2006
- Figure 11: “Non-Print Publications (Like Zinio, NewsStand, etc.)” as a Sales Opportunity, Magazine Publishers, 2004-2006
- Figure 12: “Implementing Cross-Media Applications” as a Business Challenge, All Publishers, 2000-2006
- Figure 13: “Cross-Media Campaigns Involving Opportunity, All Publishers, Summer 2006
- Table of Tables
- Table 1: Which Media Channels Do You Use Now to Promote Your Services, Products or Publication(s) to Customers, Which Are Becoming More Important, and Which Are Becoming Less Important? All Publishers, Summer 2006
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