Pricing For Variable Data Printing: Baseline on What the Industry is Doing Now! Mini

Pricing For Variable Data Printing: Baseline on What the Industry is Doing Now! Mini Report

Product Type: Market Research Report
Published by: The Industry Measure - Reed Business Information
Published: November 2006
Product Code: R3427-45

Description

This Industry Measure mini-special is aimed at printers and other VDP producers. Data include: Percentage of respondents offering VDP in-house or outsourcing it; Preferred pricing models (such as all-in-one package price or individual line-item invoicing) Which services VDP producers are itemizing separately;Whether respondents are pricing individual services by value or cost-plus;Top challenges faced in pricing VDP jobs.

Table of Contents

Greater Complexity: Thinking Like an Agency; Creating a Data Baseline; Are You Doing Variable Data Jobs?; How Do You Price These Jobs?; Breakdowns by Component; Which Items Do You Break Out as Separate Line Items?; What Are the Biggest Challenges to VDP Pricing?
Table of Figures: Figure 1: Are you doing variable data (VDP) or variable information (VI)/1:1 personalization print jobs?; Figure 2: Have you worked on personalized, customized or variabledata jobs in the past 12 months? (from Fall 2006 Printing survey); Figure 3: How do you price these jobs?; Figure 4: For each of the following components, how do you price: by value or cost-plus?; Figure 5: Which of the following items do you break out as separate line items on the invoice?

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