Product Type: Market Research Report
Published by: The Industry Measure - Reed Business Information
Published: November 2006
Product Code: R3427-47Description This report analyzes the prevailing economic environment, the current state of the publishing industry, and details the major forces that publishers will have to contend with in the next year. "Publishing Forecast 2007" also takes an in-depth look at the most recent Industry Measure survey results on such hot topics as multichannel marketing and publishing, online/ remote proofing, offshoring of print, digital and variable-data printing, and more. The report also presents The Industry Measure’s latest investment projections for more than 100 equipment, hardware, and software categories.
Table of Contents - EXECUTIVE SUMMARY
- The Publishing Markets
- Economic Background
- General Economic Trends
- The Publishing Markets Today
- The Publishing Landscape
- Business Conditions
- Challenges, Opportunities, and Investments
- Close-Up View of Some Key Industry Trends
- Media Mix
- Other Media Mix Issues
- Media Mix Conclusions
- Digital Printing and Variable Data Printing
- Online Proofng
- Offshore Printing
- Notes and References
- APPENDIX: INDUSTRY MEASURE METHODOLOGY
- The Industry Measure Today
- Historic Background
- Survey Design
- Survey Sampling, Incentives, and Response Rates
- Sampling Strategy
- Non-Response Bias
- Other Background Research
- Who’s Who at The Industry Measure
- The Industry Measure Report Editorial and Production Staff
- Table of Figures
- Figure 1: Estimated Revenue, Periodical Publishers (NAICS 51112), 1998-2004 ($ million)
- Figure 2: Estimated Revenue, Periodical Publishers (NAICS 51112), 2005-2006 ($ million)
- Figure 3: Annual Combined Paid Circulation per Issue of All ABC Magazines, 1998-2005
- Figure 4: Estimated Revenue, Book Publishers (NAICS 51113), 1998-2004 ($ million)
- Figure 5: Estimated Revenue, Book Publishers (NAICS 51113), 2005-2006 ($ million)
- Figure 6: Industry Measure Business Conditions Index, Publishers by Market, 1997-2006
- Figure 7: In The Past 12 Months, Has Your Use of Online Proofing for Final Approval Been 2006
- Table of Tables
- Table 1: Gross Domestic Product, Seasonally Adjusted Annual Rate, in Current Dollars and in Chained 2000 Dollars, 1997-2005
- Table 2: Sources of Revenue, Periodical Publishers (NAICS 51112), 1998-2004 ($ million)
- Table 3: Annual Combined Paid Circulation per Issue of All ABC Magazines, 1970-2005
- Table 4: Sources of Revenue, Book Publishers (NAICS 51113), 1998-2004 ($ million)
- Table 5: Estimated Book Publishing Industry Net Sales 2002-2005 ($1,000)
- Table 6: Top 10 Business Challenges, Sales Opportunities, and Planned Investments, All Publishers, Summer 2006
- Table 7: Which Media Channels Do You Use Now, Which Do You See as Becoming More Important in the Next 12 Months, and Which Do You See as Becoming Less Important in the Next 12 Months to Promote Your Services, Products or Publication(s) to Customers? All Publishers
|
|
