Creative Forecast 2007: Executive Summary

EXECUTIVE SUMMARY

The Creative Markets

Economic Background

General Economic Trends

The Creative Markets Today

The Design and Production Markets

Internet Creatives

Close-Up View of Some Key Industry Trends

Media Mix

E-Mail Campaigns

Digital Printing and Variable Data Printing

Online Proofng

Notes and References

APPENDIX: INDUSTRY MEASURE METHODOLOGY

The Industry Measure Today

Historic Background

Survey Design

Survey Sampling, Incentives, and Response Rates

Sampling Strategy

Non-Response Bias

Other Background Research

Who’s Who at The Industry Measure

The Industry Measure Report Editorial and Production Staff

Table of Figures

Figure 1: Industry Measure Business Conditions Index, Design & Production Establishments by Market, 1997-2006/2007 (Summer 1997=100)

Figure 2: Industry Measure Business Optimism Index, Design & Production Establishments by Market, 1997-2006(Spring 1997=100)

Figure 3; Industry Measure Business Conditions Index, Internet Design & Development Establishments by Market, Fall 2000-Summer 2006 (Fall 2000=100)

Figure 4: Industry Measure Business Optimism Index, Internet Design & Development Establishments by Market, 2000-2006(Fall 2000=100)

Figure 5: “Cross-Media Communications Campaigns” as a Sales Opportunity, All Design & Production Establishments, Summer 1998-Winter 2006/2007

Figure 6: “Web Page Design” and “Web Site Programming” as Sales Opportunities, All Design & Production Establishments, Historically

Figure 7: “Web Page Maintenance” as a Sales Opportunity, All Design & Production Establishments, Summer 1996-Winter 2006/2007 26

Figure 8: “Web Page Design” and “Web Page Maintenance” as Sales Opportunities, All Internet Design & Development Establishments, Fall 2000-Summer 2006

Figure 9: “Web Site Strategy Services for Clients” as a Sales Opportunity, All Design & Production Establishments, Summer 1999-Winter 2006/2007

Figure 10: “E-Mail Campaign Design, Development” and “E-Mail Campaign Management, Execution” as Sales Opportunities, All Design & Production Establishments, Summer 2001-Winter 2006/2007

Figure 11: “Getting More Print Media Work” as a Sales Opportunity, All Internet Design & Development Establishments, Summer 2002-Summer 2006

Figure 12: “Digital Printing” as a Sales Opportunity, All Design & Production Establishments, Summer 2001-Winter 2006/2007

Figure 13: Do You Spec (or Purchase on Behalf of Your Clients) Digital/Toner-Based Color or B&W Printing? All Design & Production Establishments, Winter 2006/2007

Figure 14: “Variable Data Printing Projects” as a Sales Opportunity, All Design & Production Establishments, Summer 2001-Winter 2006/2007

Figure 15: Have You Worked on Personalized, Customized or Variable-Data Jobs in the Past 12 Months? All Design & Production Establishments, Summer 2006

Figure 16: In The Past 12 Months, Has Your Use of Online Proofing for Final Approval Been Establishments, Winter 2005/2006

Table of Tables

Table 1: Gross Domestic Product, Seasonally Adjusted Annual Rate, in Current Dollars and in Chained 2000 Dollars, 1997-2005

Table 2: Top 10 Business Challenges, Sales Opportunities, and Planned Investments, All Design & Production Establishments, Winter 2006/2007

Table 3: Top 10 Business Challenges, Sales Opportunities, and Planned Investments, All Internet Design & Development Establishments, Summer 2006