2007 Garphic Arts Market Demographic Profiles Publishing Mini Report

EXECUTIVE SUMMARY

The U.S. Publishing Markets

Market Demographics

Industry Pro.le

Key Industry Trends

Some Key Trends in Detail

INTRODUCTION

How to Use This Report

Printers, Designers, Publishers—and Their Clients

Investors

Vendors

Researchers and Analysts

For More Information

SECTION 1: THE U.S. PUBLISHING MARKETS

Market Demographics

Census Bureau

The Industry Measure Markets and Demographics

Establishments

Revenues

Capital Expenditures

New Computer Purchases

Software Expenditures

Production Workstation Counts

Production Server Counts

Industry Profile

Business Conditions

Business Challenges

Sales Opportunities

Planned Investments

Industry Trends

General Industry Trends

Some Key Trends in Detail

Outlook for the Publishing Markets

Magazine Publishers

Catalog Publishers

Book Publishers

APPENDIX A: INDUSTRY MEASURE METHODOLOGY

The Industry Measure Today

Historic Background

Survey Design

Survey Sampling, Incentives, and Response Rates

Sampling Strategy

Non-Response Bias

Other Background Research

Who’s Who at The Industry Measure

The Industry Measure Report Editorial and Production Staff

APPENDIX B: INDUSTRY MEASURE ESTIMATION PROCEDURE

Number of Establishments

The Industry Measure Market Estimates

The Industry Measure Installed Base Estimates

Table of Figures

Figure 1: The Industry Measure Business ConditionsIndex (BCI), Publishing Firms, 1997-2006

Figure 2: Total Estimated U.S. Publishing Establishments, 2006-2007

Figure 3: Total Estimated U.S. Publishing Revenues, 2006-2007 ($1,000)

Figure 4: Total Estimated U.S. PublishingNew Capital Expenditures, 2006-2007 ($1,000)

Figure 5: Total Estimated U.S. PublishingNew Computer Purchases, 2006-2007 ($1,000)

Figure 6: Total Estimated U.S. PublishingSoftware Expenditures, 2006-2007 ($1,000)

Figure 7: Total Estimated U.S. Production MacintoshWorkstations in Publishing Businesses, 2006-2007

Figure 8: Total Estimated U.S. Production PCWorkstations in Publishing Businesses, 2006-2007

Figure 9: Total Estimated U.S. Production UNIXWorkstations in Publishing Businesses, 2006-2007

Figure 10: Total Estimated U.S. MacintoshServers in Publishing Businesses, 2006-2007

Figure 11: Total Estimated U.S. PC Serversin Publishing Businesses, 2006-2007

Figure 12: Total Estimated U.S. UNIX Serversin Publishing Businesses, 2006-2007

Figure 13: The Industry Measure Business ConditionsIndex (BCI), Publishing Firms, 1997-2006

Figure 14: Business Conditions in The Last 12 Months, Have Been All Publishing Firms, Summer 2006

Figure 15: We Expect Business Conditions In the Next 12 Months To Be

Figure 16: Top Business Challenges, All Publishing Firms, Summer 2006

Figure 17: Top Sales Opportunities, All Publishing Firms, Summer 2006

Figure 18: Top Planned Investments, All Publishing Firms, Summer 2006

Table of Tables

Table 1: U.S. Publishing NAICS Codes and Establishments, 2002

Table 2: Establishments, Revenues, and New Capital Expenditures, Publishers, 2006-2007

Table 3: Computer/Software Expenditures, Publishers, 2006-2007

Table 4: Total Workstations and Servers, All Publishers, 2006-2007

Table 5: Top 10 Business Challenges, Sales Opportunities, and Planned Investments, All Publishers, Summer 2006

Table 6: U.S. Publishing NAICS Codes and Establishments, 2002

Table 7: Business Conditions in The Last 12 Months, Have Been Publishing Firms by Market, Summer 2006

Table 8: We Expect Business Conditions In the Next 12 Months To Be

Table 9: Top Business Challenges, Publishing Firms by Market, Summer 2006

Table 10: Top Sales Opportunities, Publishing Firms by Market, Summer 2006

Table 11: Top Planned Investments, Publishing Firms By Market, Summer 2006