Product Type: Market Research Report
Published by: The Industry Measure - Reed Business Information
Published: April 2007
Product Code: R3427-55Description This report looks at new technologies and platforms in the context of each of the printing markets The Industry Measure regularly surveys—commercial printers, quick printers, book and magazine printers, and prepress services providers—and draws on the 12-year Industry Measure/TrendWatch Graphic Arts historical database to track the perceived challenges of and interest in new and newer media. At the same time, the report also looks at the adoption of new media among the graphic arts markets that comprise printers’ biggest customers—graphic designers, ad agencies, corporate design departments, and book, magazine, and catalog publishers. Original Industry Measure survey data are supplemented with secondary research sources to provide a comprehensive look at the challenges and opportunities past, present, and potential future for the printing industry.
Table of Contents - EXECUTIVE SUMMARY
- The New Media Environment
- Multichannel Challenges
- The Internet in General
- Newer Media
- Internet Advertising
- Opportunities
- Web Site
- E-Mail Newsletters and Direct E-Mail Campaigns
- Newer Media
- E-Books
- E-Zines
- The Multichannel/Cross Media Environment
- Media Channels Changing
- Cross-Media Applications
- Forces to Be Reckoned With
- Online Ad Revenues
- Issues to Pay Attention to
- Notes and References
- APPENDIX: TWGA METHODOLOGY
- TrendWatch Graphic Arts Today
- Historic Background
- Survey Design
- Survey Sampling, Incentives and Response Rates
- Sampling Strategy
- Non-Response Bias
- Other Background Research
- Who’s Who at TrendWatch
- TrendWatch Report Editorial and Production
- Table of Figures
- Figure 1: “Competition from Online/Internet Formats” as a Business Challenge, All Publishers, 1997-2006
- Figure 2: “Using the Internet More Effectively” as a Business Challenge, All Publishers, 1997-2006
- Figure 3: Selected Newer Media Challenges, All Publishers, Summer 2006
- Figure 4: “Developing an Effective Online Advertising Model” as a Business Challenge, Magazine Publishers, 2004-2006
- Figure 5: “Improving Our Web Site” and “Driving Traffic to Our Web Site” as Sales Opportunities, All Publishers, 2003-2006
- Figure 6: “Internet Advertising” as a Sales Opportunity, All
- Publishers, 2004-2006
- Figure 7: “E-Newsletters” as a Sales Opportunity, All Publishers, 2004-2006
- Figure 8: “E-Mail Campaign Design, Development” and “E-Mail Campaign Management, Execution” as Sales Opportunities, All Publishers, 2001-2006
- Figure 9: Selected Newer Media Opportunities, All Publishers, Summer 2006
- Figure 10: “E-Book Production” as a Sales Opportunity, Book Publishers, 2001-2006
- Figure 11: “Non-Print Publications (Like Zinio, NewsStand, etc.)” as a Sales Opportunity, Magazine Publishers, 2004-2006
- Figure 12: “Implementing Cross-Media Applications” as a Business Challenge, All Publishers, 2000-2006
- Figure 13: “Cross-Media Campaigns Involving Opportunity, All Publishers, Summer 2006
- Table of Tables
- Table 1: Which Media Channels Do You Use Now to Promote Your Services, Products or Publication(s) to Customers, Which Are Becoming More Important, and Which Are Becoming Less Important? All Publishers, Summer 2006
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