Product Type: Market Research Report
Published by: The Industry Measure - Reed Business Information
Published: May 2007
Product Code: R3427-57Description Media Spending Survey: The Industry Measure estimates and forecast of media buyers; spending on selected media, which provides an overview of the new media landscape and attempts to quantify marketing spending by media across a variety of content creators. The report examines the proliferation of old, new, and newer media technologies and platforms and provides an overview of the media on which graphic designers, ad agencies, and publishers have been focusing their marketing energies, and how they envision that media mix changing in the next 12 months.According to the Report; In Spring 2007, the average media buyer spends about $27,000 on printing for collateral print projects; In Spring 2007, the average media buyer spends about $24,000 on printing for direct mail (not variable) print projects; In Spring 2007, the average media buyer spends about $37,000 on variable/1:1 personalized printing.
Table of Contents - INTRODUCTION
- How This Report Is Organized
- Responses
- For More Information
- SECTION 1: THE MEDIA LANDSCAPE
- Media Usage
- Use Now
- Becoming More Important
- Becoming Less Important
- SECTION 2: MEDIA SPENDING
- Media Spending Increasing and Decreasing
- Media Spending Increasing
- Media Spending Decreasing
- Media Spending Staying the Same
- Media Not Spent
- Media Spending Changes by Market
- Media Spending Forecast
- SECTION 3: CONCLUSIONS AND IMPLICATIONS
- Identify your Audience
- Combine Media
- Be Consistent Across Media
- APPENDIX: INDUSTRY MEASURE METHODOLOGY
- The Industry Measure Today
- Historic Background
- Survey Design
- Survey Sampling, Incentives, and Response Rates
- Sampling Strategy
- Non-Response Bias
- Other Background Research
- Who’s Who at The Industry Measure
- The Industry Measure Report Editorial and Production Staff
- Table of Figures
- Figure 1: Which of the Following Best Describes Your Business?
- Figure 2: Which Media Channels Do You Currently Use to Promote Your or Your Clients’ Services, Products, or Publication(s) to Customers? All Responses, March 2007
- Figure 3: Which Media Channels Do You Feel Will Become More Important in the Next 12 Months to Promote Your or Your Clients’ Services, Products, or Publication(s) to Customers? All Responses, March 2007
- Figure 4: Which Media Channels Do You Feel Will Become Less Important in the Next 12 Months to Promote Your or Your Clients’ Services, Products, or Publication(s) to Customers? All Responses, March 2007
- Figure 5: In General, Is Your Monthly Spending on the Following Increasing? All Responses, March 2007
- Figure 6: In General, Is Your Monthly Spending on the Following Decreasing? All Responses, March 2007
- Figure 7: In General, Is Your Monthly Spending on the Following Staying About the Same? All Responses, March 2007
- Figure 8: “We Don’t Do the Following,” All Responses, March 2007
- Table of Tables
- Table 1: Which Media Channels Do You Currently Use to Promote Your or Your Clients’ Services, Products, or Publication(s) to Customers? Responses by Market, March 2007
- Table 2: Which Media Channels Do You Feel Will Become More Important in the Next 12 Months to Promote Your or Your Clients’ Services, Products, or Publication(s) to Customers? Responses by Market, March 2007
- Table 3: Which Media Channels Do You Feel Will Become Less Important in the Next 12 Months to Promote Your or Your Clients’ Services, Products, or Publication(s) to Customers? Responses by Market, March 2007
- Table 4: In a Typical Month, Approximately How Much Do You Spend on the Following? All Responses, March 2007
- Table 5: Total Yearly Spending on Selected Media, by Market, March 2007 ($1,000)
- Table 6: In General, Is Your Monthly Spending on the Following Increasing, Decreasing or Staying About the Same? Responses by Market, March 2007
- Table 7: % Change in Media Spending, 2007-2008, All Graphic Arts Establishments
- Table 8: Estimated Yearly Spending on Selected Media in 2008, Graphic Arts Firms by Market ($1,000)
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