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Digital Printing 2007: Key Issues for Vendors

Product Type: Market Research Report
Published by: The Industry Measure - Reed Business Information
Published: August 2007
Product Code: R3427-60
Description
This Industry Measure special report takes a detailed look at digital printers’ sales opportunities, business challenges, and planned investments to provide insights for serving this important customer base. What are the unique needs, challenges, and perspectives of digital printers? How can understanding these issues help hardware, software, and other vendors serving them? This special report compares and contrasts the top sales opportunities, business challenges, and planned investments of digital printers with those of graphic arts firms overall and draws conclusions for vendors looking to better serve this marketplace. It also provides 12-month investment projections for a variety of color and black-and-white digital press equipment and provides the results of The Industry Measure's attempts to size the digital printing marketplace in pages and dollars through separate surveys of print providers and creative firms
Table of Contents
EXECUTIVE SUMMARY

Digital Printers: What They Want, What They Need

Unique Business Challenges of Digital Printers

Unique Sales Opportunities of Digital Printers

Spending Habits of Digital Printers

The Digital Press Investment Environment

Digital Press Purchases: New or Used?

Digital Press Purchases: Adding Capacity or Replacing Capacity?

Digital Print Production: Takeaway Points on Pages & Dollars

Totals for Variable Data Jobs in Pages & Dollars

The Creative Markets: Takeaway Points on Pages & Dollars

INTRODUCTION

SECTION 1: DIGITAL PRINTERS: WHAT THEY WANT, WHAT THEY NEED

Unique Business Challenges of Digital Printers

Business Challenges Trifecta

How to Help

Unique Sales Opportunities of Digital Printers

Good Intentions, Poor Implementation

How to Help

SECTION 2: THE MONEY TRAIL: SPENDING HABITS OF DIGITAL PRINTERS

Planned Investments of Digital Print Shops

The Digital Press Investment Environment

Plans to Invest in Digital Presses in the Next 12 Months

Digital Press Purchases: New or Used?

Digital Press Purchases: Additional or Replacement Capacity?

All Planned Investments

SECTION 3: DIGITAL PRINTING VOLUME

Issues Related to the Methodology

Issues Related to the Printing Data

Issues Related to the Creative Data

Digital Print Production: Printers

Respondent Demographics

Static Dollar & Page Volumes

Personalized Dollar & Page Volumes

Digital Print Buying: Creatives

Respondent Demographics

Digital Print-Buying Volume: Static

Digital Print-Buying Volume: Personalized

Concluding Observations

Creative Digital Printing Market Sizing Projections

Static Pages

Variable Pages

SECTION 4: DIGITAL PRESS INVESTMENT PROJECTIONS

About The Industry Measure’s Investment Projections

For Further Research

APPENDIX A: METHODOLOGY & WORKTABLES

APPENDIX B: DETAILED WORKTABLES AND FULL DATA SETS

APPENDIX C: THE INDUSTRY MEASURE METHODOLOGY

Industry Measure Methodology

The Industry Measure Today

Historic Background

Survey Design

Survey Sampling, Incentives, and Response Rates

Sampling Strategy

Non-Response Bias

Other Background Research

Who’s Who at The Industry Measure

Table of Figures

Figure 1: “Do You Offer Digital Printing?” All Graphic Arts Firms, Spring 2007

Figure 2: Will Your New Equipment Purchase Be New or Used? Digital Printers, Fall 2006

Figure 3: Is Your New Equipment Intended to Add Additional Capacity or Replace Currently Existing Printing Equipment? Digital Printers, Fall 2006

Figure 4: “Do You Offer Digital Printing?” All Graphic Arts Firms, Spring 2007

Figure 5: Will Your New Equipment Purchase Be New or Used? All Graphic Arts Firms, Fall 2006

Figure 6: Will Your New Equipment Purchase Be New or Used? Digital Printers, Fall 2006

Figure 7: Is Your New Equipment Intended to Add Additional Capacity or Replace Currently Existing Printing Equipment? All Graphic Arts Firms, Fall 2006

Figure 8: Is Your New Equipment Intended to Add Additional Capacity or Replace Currently Existing Printing Equipment? Digital Printers, Fall 2006

Figure 9: Which of the Following Best DescribesYour Business? All Print Providers, July 2007

Figure 10: How Many Full-Time Employees Areat Your Location? All Print Providers, July 2007

Figure 11: Does Your Company Produce Digital (Toner-Based) Color or B&W printing? All Print Providers, July 2007

Figure 12: Do You Spec or Buy Digital (Toner-Based) Color or B&W Printing? All Design & Production Establishments, Summer 2007

Figure 13: What Equipment Do You Spec For? All Design & Production Establishments, Summer 2007

Table of Tables

Table 1: Top Business Challenges (Selected), All Graphic Arts Firms vs. Digital Printers, Spring 2007

Table 2: Top Sales Opportunities (Selected), All Graphic Arts Firms vs. Digital Printers, Spring 2007

Table 3: Planned Investments (Selected), All Graphic Arts Firms. vs. Digital Printers, Spring 2007

Table 4: Plans to Invest in Digital Printing Equipment, Digital Printers, Spring 2007

Table 5: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for STATIC JOBS in PAGES (Please Use Best-Guess Estimate), Print Service Providers, July 2007

Table 6: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for STATIC JOBS in DOLLARS (Please Use Best-Guess Estimate), Print Service Providers, July 2007

Table 7: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for Variable Data/1:1 Print Personalization Jobs in Pages (Please Use Best-Guess Estimate), Print Service Providers, July 2007

Table 8: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for Variable Data/1:1 Print Personalization Jobs in Dollars (Please Use Best-Guess Estimate), Print Service Providers, July 2007

Table 9: Top Business Challenges (Selected), All Graphic Arts Firms vs. Digital Printers, Spring 2007

Table 10: Top Business Challenges (All Data), All Graphic Arts Firms vs. Digital Printers, Spring 2007

Table 11: Top Sales Opportunities (Selected), All Graphic Arts Firms vs. Digital Printers, Spring 2007

Table 12: Top Sales Opportunities (All Data), All Graphic Arts Firms vs. Digital Printers, Spring 2007

Table 13: Top 10 Planned Investments, Digital Printers, Spring 2007

Table 14: Planned Investments (Selected), All Graphic Arts Firms vs. Digital Printers, Spring 2007

Table 15: Plans to Invest in Digital Printing Equipment, All Graphic Arts Firms vs. Digital Printers, Spring 2007

Table 16: Planned Investments (All Data), All Graphic Arts Firms vs. Digital Printers, Spring 2007

Table 17: Does Your Company Produce Digital (Toner-Based) Color or B&W Printing? By Print Provider Class, July 2007

Table 18: What Equipment Do You Use? By Print Provider Class, July 2007

Table 19: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for STATIC JOBS in PAGES (Please Use Best-Guess Estimate), Industry Measure Survey Respondent Totals, July 2007

Table 20: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for STATIC JOBS in DOLLARS (Please Use Best-Guess Estimate), Industry Measure Survey Respondent Totals, July 2007

Table 21: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for STATIC JOBS in PAGES, by Print Provider Class, July 2007

Table 22: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for STATIC JOBS in PAGES, by Employee Size, July 2007

Table 23: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for STATIC JOBS in DOLLARS, by Print Provider Class, July 2007

Table 24: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for STATIC JOBS in DOLLARS, by Employee Size, July 2007

Table 25: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for Variable Data/1:1 Print Personalization Jobs in Pages (Please Use Best-Guess Estimate), Print Providers, July 2007

Table 26: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for Variable Data/1:1 Print Personalization Jobs in Dollars (Please Use Best-Guess Estimate), Print Providers, July 2007

Table 27: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for VARIABLE DATA/1:1 PRINT PERSONALIZATION JOBS in PAGES, by Print Provider Class, July 2007

Table 28: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for VARIABLE DATA/1:1 PRINT PERSONALIZATION JOBS in PAGES, by Employee Size, July 2007 79

Table 29: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for VARIABLE DATA/1:1 PRINT PERSONALIZATION JOBS in DOLLARS, by Print Provider Class, July 2007

Table 30: For Each of the Following Equipment Types, Tell Us Your Approximate Monthly Volumes for VARIABLE DATA/1:1 PRINT PERSONALIZATION JOBS in DOLLARS, By Employee Size, July 2007

Table 31: What Equipment Do You Spec For? Design & Production Establishments by Market, Summer 2007

Table 32: For Each of the Following Equipment Types, Please Tell Us Your Monthly Volumes for STATIC JOBS, Design & Production Establishments by Market, Summer 2007

Table 33: For Each of the Following Equipment Types, Please Tell Us Your Monthly Volumes for VARIABLE DATA/1:1 PRINT PERSONALIZATION JOBS, Design & Production Establishments by Market, Summer 2007

Table 34: Thinking Only about Today’s Digital Production Color Presses (iGen3, HP Indigo, Xeikon), Please Rate the Following Printing Characteristics on a Scale of 1 to 5 (5 Being Very Satisfied and 1 Being Very Dissatisfied), All Design & Production Estab

Table 35: Static Jobs: Digital Color Printer/Press, Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 36: Static Jobs: Digital Color High-Speed Inkjet Press, Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 37: Static Jobs: Digital Copier/Printer (Color), Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 38: Static Jobs: High-Speed B&W Printer, Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 39: Static Jobs: Digital Copier/Printer (B&W), Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 40: Static Jobs: Large-Format Printer, Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 41: Variable Jobs: Digital Color Printer/Press, Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 42: Variable Jobs: Digital Color High-Speed Inkjet Press, Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 43: Variable Jobs: Digital Copier/Printer (Color), Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 44: Variable Jobs: High-Speed B&W Printer, Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 45: Variable Jobs: Digital Copier/Printer (B&W), Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 46: Variable Jobs: Large-Format Printer, Pages & Dollars Per Month, Projections, Design & Production Establishments by Market, Summer 2007

Table 47: Total Pages: Digital Color Printer/Press, Pages & Dollars Per Month, Design & Production Establishments by Market, Summer 2007

Table 48: Total Pages: Digital Color High-Speed Inkjet Press, Pages & Dollars Per Month, Design & Production Establishments by Market, Summer 2007

Table 49: Total Pages: Digital Copier/Printer (Color), Pages & Dollars Per Month, Design & Production Establishments by Market, Summer 2007

Table 50: Total Pages: High-Speed B&W Printer, Pages & Dollars Per Month, Design & Production Establishments by Market, Summer 2007

Table 51: Total Pages: Digital Copier/Printer (B&W), Pages & Dollars Per Month, Design & Production Establishments by Market, Summer 2007

Table 52: Total Pages: Large-Format Printer, Pages & Dollars Per Month, Design & Production Establishments by Market, Summer 2007

Table 53: Digital Printing Investment Projections, Market at 100%, All Graphic Arts Firms, Spring 2007

Table 54: Digital Printing Investment Projections, Market at 80%, All Graphic Arts Firms, Spring 2007

Table 55: Digital Printing Investment Projections, Market at 67%, All Graphic Arts Firms, Spring 2007

Table 56: Digital Printing Investment Projections, Industry Measure Forecast, All Graphic Arts Firms, Spring 2007

Table 57: STATIC JOBS: Digital Color Printer/Press PAGES/$ PER MONTH Weighted by Business Type & Size, Design & Production Establishments by Market, Summer 2007

Table 58: VARIABLE JOBS: Digital Color Printer/Press PAGES/$ PER MONTH Weighted by Business Type & Size, Design & Production Establishments by Market, Summer 2007

Table 59: TOTAL JOBS: Digital Color Printer/Press PAGES/$ PER MONTH Weighted by Business Type & Size, Design & Production Establishments by Market, Summer 2007

Table 60: Which of the Following Best Describes Your Business?

Table 61: Does Your Company Produce Digital (Toner-Based) Color or B&W Printing?, By Print Provider Class

Table 62: Does Your Company Produce Digital (Toner-Based) Color or B&W Printing?, By Employee Size

Table 63: What Equipment Do You Use?, By Print Provider Class

Table 64: What Equipment Do You Use?, By Employee Size

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