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Affinity and Partnership Marketing in UK Legal ServicesProduct Type: Market Research ReportPublished by: Finaccord Ltd. Published: February 2008 Product Code: R3434-135 Description Finaccord's report titled Affinity and Partnership Marketing in UK Legal Services provides the first ever comprehensive analysis of the development of affinity and partnership marketing of legal services in the UK, drawing attention to both existing initiatives and the scope for new ventures across a variety of different sectors. Based in part on a survey of 1,805 actual and potential partner organisations, the report and associated PartnerBASE™ database offer an exhaustive review of the activity in this field of both providers of legal services and an array of viable distributors. In addition, the research simultaneously acknowledges the fact that the legal services market is itself composed of an extremely broad variety of services offered both to individuals and to small, medium-sized and large businesses and other organisations.Moreover, in order to illustrate the opportunity for affinity and partnership marketing to develop in the market for legal services acquired by consumers, a sector that is estimated to be worth in the region of £8 billion in annual revenues in the UK, the study also presents the results of new research investigating the buying behaviour of consumers when it comes to utilising different types of legal service. These include residential conveyancing services, legal services related to personal injury or accident, legal services related to wills or inheritance tax, and other legal services relevant to individual clients. As such, in tandem, the report and associated PartnerBASE™ provide the most complete published study to date of the current and future potential of affinity and partnership marketing of legal services in the UK. Indeed, Finaccord’s research indicates that competitors such as banks, building societies, estate agents, professional associations, trade unions and, even, automotive associations, media entities and retailers are already beginning to exert an influence on the way in which consumers acquire legal services using a variety of approaches in spite of the fact that the impact of the Legal Services Act, which was passed in April 2007, may not be felt fully until 2011 or, even, 2012. Moreover, by means of affinity relationships, many of which are relatively well-established, trade associations can be an effective conduit for law firms to acquire self-employed individuals and small and medium-sized businesses as customers for legal services. You may be able to use this report and the PartnerBASE™ database that accompanies it in one or more of the following ways: - gain access to research that chronicles the vast majority of affinity and partnership marketing opportunities in UK legal services; - drill down into the detail lying behind affinity and partnership marketing schemes for legal services within the specific distributor categories in which you are interested; - benchmark the competitive position of your own organisation in affinity and partnership marketing of legal services and spot opportunities for displacing rivals; - appreciate the extent to which consumers acquire legal services through intermediaries involved in affinity and partnership marketing, as opposed to directly from the ultimate law firm, and whether this tendency appears to be increasing or decreasing over time; - plan your future affinity and partnership marketing strategy in legal services armed with the best published market and competitor intelligence available on this subject. Please note: This report is delivered as a Zip file which contains a Excel and PDF. |
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