Crossing the PC/CE Divide

1 Introduction

2 Hewlett Packard Company

2.1 HP’s History in CE

2.1.1 Imaging

2.1.2 Music & Movies

2.1.3 Television

2.1.4 Media Servers

2.1.5 Digital Media

2.1.6 Mobility

2.1.7 HP and Disney

2.1.8 HP at CES

2.2 How Can HP be Successful in CE?

2.2.1 What if

2.2.2 What HP teaches us about crossing the PC/CE divide

3 Dell

3.1 Dell’s History in CE

3.1.1 Television

3.1.2 Music

3.1.3 Media Servers

3.1.4 Gaming

3.1.5 Photos

3.1.6 Dell.com

3.1.7 Dell at CES

3.2 How Can Dell be Successful in CE?

4 Microsoft

4.1 Microsoft’s History in CE

4.1.1 Media

4.1.2 Operating Systems

4.1.3 Music

4.1.4 Media Center

4.1.5 Television

4.1.6 Games

4.1.7 Automotive

4.1.8 Phones

4.1.9 Other

4.1.10 Microsoft at CES

4.2 How Can Microsoft be Successful in CE?

5 Intel

5.1 Intel’s History in CE

5.1.1 Devices

5.1.2 Semiconductors

5.1.2.1 Processors

5.1.2.2 Graphics

5.1.2.3 RF

5.1.3 Standards & Alliances

5.1.4 Helping Hand

5.1.5 Investments

5.1.6 “CE 3.0”

5.1.7 Vertical Strategy

5.1.8 Intel at CES

5.2 How Can Intel be Successful in CE?

6 Observations and Recommendations for PC Industry Companies

6.1 Components Advantage

6.2 Brand

6.3 Style

6.4 Where to start

6.5 Cable Guy

6.6 Profit

6.7 The digital home

6.8 Services

6.9 Content

7 Appendix

7.1 Glossary

7.2 Organizations

Figures

Figure 1 - Attendance at Comdex and CES over the years

Figure 2 - Consumer Electronics Eras

Figure 3 - HP-01

Figure 4 - HP Photosmart C912 (2000) to R742 (2007) evolution

Figure 5 - HP picture frames

Figure 6 - HP's photo kiosk

Figure 7 - HP de100c

Figure 8 - HP's iPod

Figure 9 - Mobile Media Companion

Figure 10 - Starbucks Hear Music with HP

Figure 11 - Wobulator and HP’s first Rear Projection TV

Figure 12 - Instant Cinema Digital Projector

Figure 13 - HP MediaHub

Figure 14 - HP Digital Entertainment Center

Figure 15 - HP's new compact Media Smart Receiver

Figure 16 - Lightscribe Demo Disc

Figure 17 - Atomic Resolution Storage

Figure 18 - HP Phone shown in 2008 CES

Figure 19 - HP's iPaq 300 Portable Navigation Device using Microsoft firmware

Figure 20 - HP's 2001 CES meeting rooms (no booth)

Figure 21 - HP's 2003 CES booth - The home theme

Figure 22 - Co-author Pedersen with Fiorina at 2005 CES Keynote

Figure 23 - HP's 2006 CES booth - TVs come out in force

Figure 24 - A larger HP booth in 2008

Figure 25 - HP's Voodoo section of booth

Figure 26 - HP Media Vault Pro

Figure 27 - Dell/Planar Plasma "True High Definition TV" (2004)

Figure 28 - 2003 Digital Jukebox and 2007 Stiletto 2

Figure 29 - Michael Dell sticks with PCs at CES

Figure 30 - Dell at 2006 CES

Figure 31 - Still modest Dell booth at 2008 CES

Figure 32- Mommy, is this bed time reading material?

Figure 33 - Microsoft's Ultimate TV booth at 2001 CES

Figure 34 - 2005 screenshot from Microsoft IPTV

Figure 35 - AutoPC at 2001 CES

Figure 36 - AutoPC at 2005 CES

Figure 37 - Microsoft Sync in a Ford Car

Figure 38 - Special pavilion with several Ford cars and Sync

Figure 39 - Crowd watches Microsoft's phone demo

Figure 40 - 2003 Watch with Microsoft SPOT

Figure 41 - Microsoft Surface

Figure 42 - Microsoft's vision of a living room at 2001 CES

Figure 43 - Microsoft's vision of a home at 2003 CES

Figure 44 - Microsoft 2005 CES - getting back to basics

Figure 45 - Microsoft's now familiar CE booth format next to Intel (2008)

Figure 46 - Intel Play Products

Figure 47 - Canmore function blocks

Figure 48 - Intel CE 6250 DVB-T demodulator

Figure 49 - Intel's 2001 CES booth

Figure 50 - Intel's 2005 CES booth

Figure 51 - Intel's 2008 CES booth - not much has changed

Figure 52 - Samsung and Philips showing off Style

Figure 53 - Apple's New York store

Tables

Table 1 - Grading HP's efforts in CE

Table 2 - Grading Dell's efforts in CE

Table 3 - Grading Microsoft's CE efforts

Table 4- Grading Intel's efforts in CE

Table 5 - SVOD Movie Distribution Rights