Podcasting: Industry Report

Podcasting

Product Type: Market Research Report
Published by: Information Sources, Inc.
Published: March 2007
Product Code: R3463-7

Description

Podcasting allows anybody with a decent computer and some technical know-how to realize the dream of producing and distributing their own radio or television programming. It’s essentially the process of using a computer to record an audio or video show and then serving it up in a portable format for consumption. How is this new communication technology changing the world of media distribution?

Table of Contents

Synopsis: Podcasting: Music Industry Changes Its Tune on Podcasting; Creating Engaging Audio Content: Intranet Podcasting; Podcasting: An Enterprise Hit; Surfing the Internet for Spoken Words; Are You Webcasting or Podcasting?; How an Ex-VJ Transformed Conventional Media in the Vox Populi; Wall Street Firms Spread Their Word via Podcasts; Podcasts Extend Recruiters' Reach; The Sound of Podcasts; Listing of Podcasting Companies

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