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Mobile Services and Pricing, UK, November 2006

Product Type: Market Research Report
Published by: Pure Pricing
Published: November 2006
Product Code: R3464-6
Description
The report gives details of the mobile service portfolios and pricing regimes that exist in the UK. The report covers mobile services and pricing across the broad spectrums of contract and pre-pay, business and consumer, and voice and data. The service offerings of all of the major network operators and MVNOs are included.

The report is an essential reference guide for strategy, business development and marketing managers operating within the industry, as well as consultants to, and observers of, the European mobile market. Users of the report will be informed of the key developments in pricing and propositions, and will have a clear picture of the competitive pricing environment. Our clients use the reports to:
  • Take proposition ideas from other countries;
  • See how propositions and services are communicated to potential customers;
  • Get informed about potential new markets;
  • Get advance warning of pricing innovations that may spread to their own market;
  • See what pan-European operators are offering within their existing footprint;
  • See what revenue and margin opportunities exist in different markets;
  • See how other operators target segments through their pricing.
Table of Contents

Background and key pricing characteristics

3

O2

Orange

T-Mobile

Virgin

Vodafone

BT Mobile

Fresh Mobile

M&S Mobile, Talk Talk

Tesco, Toucan Mobile

Appendix: Pricing catalogue
Ordering and More Information
Price and Delivery Options


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