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Book PublishersProduct Type: Market Research ReportPublished by: First Research, Inc. Published: April 2008 Product Code: R3470-1270 Description The US book publishing industry consists of about 2,600 companies with combined annual revenue of $30 billion. Large US publishers include McGraw-Hill, Pearson PLC, John Wiley & Sons, and Scholastic. Some of the biggest publishers are units of large media companies, including HarperCollins (NewsCorp); Random House (Bertelsmann AG of Germany); and Simon & Schuster (CBS Corp). The industry is highly concentrated: the top 50 companies hold 80 percent of the market. COMPETITIVE LANDSCAPE Demand for books is driven by demographics and is largely resistant to economic cycles. The profitability of individual companies depends on product development and marketing. Large publishers have an advantage in bidding for new manuscripts or authors. Small and midsized publishers can succeed if they focus on a specific subject or market. Because of the high value of the product, average annual revenue per employee is a high $300,000. PRODUCTS, OPERATIONS & TECHNOLOGY Publishers produce books for general reading (adult ""trade"" books); text, professional, technical, children's, and reference books. Trade books account for 30 percent of the market, textbooks 25 percent, and professional books 15 percent. About 150,000 new books are published in the US every year; however, most are low-volume products. The number of books produced by major trade publishers and university presses is closer to 40,000. Operations include acquiring content, managing relationships with authors, editing, designing books, manufacturing, and marketing. Publishers acquire content by contracting with authors to produce new work, buying finished ... Table of Contents
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