Academic Testing 2003

No Child Left Behind jumpstarted the U.S. K-12 testing market. Simba Information’s new report, Academic Testing 2003 developed from extensive new research, examines:

- Which tests dominate the statewide standardized testing market

- Changing nature of statewide standardized testing programs and which publishers stand to benefit the most

- Increased school demand for formative assessments to drive instruction,and the opportunities for online delivery in this sector

- Where the largest opportunities are and prospects for growth in the next five years

- Prospects for test preparation products

- Trends influencing market growth and challenges schools and publishers face

- Detailed profiles of the leading players in the testing market

• Introduction
  
• K-12 Testing Market Size and Structure
  
• Size of the K-12 Testing Market
  
• Leading K-12 Test Publishers
  
• Harcourt Educational Measurement
  
• CTB/McGraw-Hill
  
• Riverside Publishing
  
• Educational Testing Service (ETS)
  
• NCS Pearson
  
• Impact of Federal Testing Mandates
  
• Scoring, Test Prep Niche Markets Continue to Grow
  
• State Interest in Online Testing Blossoms
  
• Plusses and Minuses of E-Testing
  
• Data Collection and Assessment Systems
  

Chapter 2: Marketing Opportunities and Challenges

• Impact of “No Child Left Behind” Legislation
  
• Standards, Enrollment, Technology Drive Testing Growth
  
• Standards
  
• Enrollment
  
• Technology
  
• Testing Stakes Higher as Schools are Held Accountable
  
• Technology in Schools Continues to Improve
  
• State Budget Cutbacks Impact School Spending
  
• Testing Backlash Intensifies as Student Anxiety Grows
  
• Scoring Problems Raise Additional Questions About Testing
  
• New Testing Targets Teachers, Not Students
  

Chapter 3: Trends in the Standardized Test Market

• Trends
  
• School Publishers Jockey for Position.
  
• More Than 12 States Exploring Online Testing
  
• New Competitors Emerge
  
• Test Preparation Tools Rise as Standards Stressed
  
• Plato Acquires NetSchools
  
• CTB/McGraw-Hill Helps Schools Meet New
  
• Requirements
  
• Outlook
  
• Testing Market Will Grow Electronically
  
• Impact of Waivers
  
• Science Testing Expected to Climb by End of the Decade
  

Chapter 4: Who’s Who in the K-12 Testing Market

• American College Testing Inc.
  
• CTB/McGraw-Hill
  
• Educational Testing Service
  
• Haights Cross Communications
  
• Harcourt Educational Measuremen
  
• Kaplan
  
• LeapFrog Inc.
  
• Lightspan
  
• NCS Pearson
  
• Plato Learning
  
• The Princeton Review
  
• Renaissance Learning
  
• Riverside Publishing
  
• Scantron
  
• TestU
  
• Vantage Learning