The College Publishing Market 2003-2004

Get access to Simba's exclusive brand of analysis on all the major issues:

• New vs. used books
• Custom publishing and coursepacks
• Distribution and the college bookstore
• Use of consumer books in schools
• Growth of electronic media and online degree courseware,
• Pertinent market data and metrics in more than 50 statistical tables and charts.

The College Publishing Market 2003-2004 includes detailed profiles on all of the leading U.S. college publishers, leading college textbook distributors and retailers, and top infrastructure software providers, plus three-year forecasts for overall market revenue growth.

• INTRODUCTION
  
• TECHNOLOGY IMPACTS THE TEXTBOOK FORMAT
  
• PROFESSIONAL MATERIALS TARGETED AT UPPER-LEVEL COURSES
  
• CUSTOM PUBLISHING/COURSE PACKS SURGE
  
• TRADE BOOKS LOSE SHARE
  
• REMAINING SEGMENTS: A MIXED BAG
  
• USED TEXTBOOKS: PUBLISHERS’ BANE
  
• KEY MEDIA IN THE CLASSROOM
  
• PEARSON EDUCATION TOPS LIST OF U.S. COLLEGE PUBLISHERS
  
• TEXTBOOK PRICES CONTINUE TO RISE
  
• COLLEGE SALES ARE FOURTH LARGEST SEGMENTWORLDWIDE

CHAPTER 2: ENROLLMENT AND DEMOGRAPHICS

• INTRODUCTION
  
• TRADITIONAL COLLEGE AND GRADUATE-LEVEL AGE POPULATION SOARS
  
• OLDER STUDENTS DOMINATE THE MARKET NOW, BUT THAT GROUPWILL SHRINK
  
• WOMEN CONTINUE TO EXCEED MEN IN HIGHER EDUCATION ENROLLMENT
  
• CALIFORNIA CONTINUES TO LEAD TOTAL PUBLIC HIGHER EDUCATION ENROLLMENT
  
• NEVADA LEADS THEWAY IN ENROLLMENT INCREASES
  
• MINORITY ENROLLMENT INCREASES
  
• MASTER’S AND DOCTORATE DEGREES SHOW STEADY GROWTH
  
• FIRST PROFESSIONAL ENROLLMENT SHOWS SLIGHT OVERALL GROWTH
  
• WOMEN ENROLLED IN GRADUATE SCHOOL OUTPACE MEN

CHAPTER 3: TRENDS IN COLLEGE PUBLISHING

• INTRODUCTION
  
• COMPUTER USE GROWS
  
• UNDERWHELMING DEBUT FOR E-TEXTBOOKS
  
• GROWTH SEEN IN CUSTOM PUBLISHING
  
• COURSE-MANAGEMENT COMPETITION HEATS UP
  
• ROLE OF E-LIBRARIES EVOLVES
  
• TEXTBOOKS: A MULTIMEDIA PACKAGE
  
• USED TEXTBOOKS REMAIN PUBLISHERS’ BETE NOIRE
  
• PUBLISHERS, BOOKSTORESWORK TO CUT RETURNS
  
• HIGHLY CONSOLIDATED INDUSTRY

CHAPTER 4: PRINT MEDIA FOR THE COLLEGE MARKET

• INTRODUCTION
  
• HARCOURT SALES SHAKES UP COLLEGE MARKET
  
• LEADING PUBLISHERS GENERATE $2.5 BILLION
  
• THE LARGEST PUBLISHERS AND BEST-SELLING TEXTBOOKS BY DISCIPLINE
  
• PEARSON TOPS LIST OF MATHEMATICS TEXTBOOK PUBLISHERS
  
• PEARSON ALSO LEADS IN ENGLISH TEXTBOOK PUBLISHING
  
• PEARSON TAKES PSYCHOLOGY MARKET
  
• PEARSON OUTPACES BIOLOGY MARKET WITH FIVE OF THE BESTSELLING TITLES
  
• PEARSON TOPS AGAIN, THIS TIME IN HISTORY
  
• PEARSON STILL DOMINATES EDUCATION
  
• MCGRAW-HILL STAVES OFF PEARSON SWEEP, LEADS ACCOUNTING MARKET
  
• BUSINESS REMAINS MOST POPULAR MAJOR
  
• BUSINESS, MATHEMATICS TOP TEXTBOOK SALES
  
• CALIFORNIA IS LARGEST TEXTBOOK SALES MARKET

CHAPTER 5: CUSTOM PUBLISHING, DISTANCE EDUCATION AND THEWEB

• INTRODUCTION
  
• CUSTOM PUBLISHING MARKET CONTINUES TO SHOW STRONG GROWTH
  
• COURSE PACKS TAKE CHARGE
  
• SMALLER PLAYERS SHOW GRIT, RANKINGS CHANGE HANDS
  
• PEARSON COMFORTABLE IN TOP SPOT
  
• THOMSON ENJOYS BOOST FROM HARCOURT ACQUISITION
  
• MCGRAW-HILL LOSES FOOTING POST HARCOURT SALE
  
• KENDALL/HUNT HOLDS STEADY
  
• HOUGHTON MIFFLIN SETS SIGHTS ON DIGITAL AGE
  
• COURSE MANAGEMENT PROVIDERS FUEL DISTANCE LEARNING
  
• STUDENTS STILL EXPERIMENTING WITH DISTANCE COURSES
  
• CUSTOM PUBLISHING AND DISTANCE EDUCATION IN 2002 AND BEYOND

CHAPTER 6: DISTRIBUTION AND THE COLLEGE BOOKSTORE

• INTRODUCTION
  
• COST OF BOOKS AND SUPPLIES CONTINUES TO RISE
  
• TOP COLLEGE BOOKSTORES CONTINUE TO CONTROL THE MARKET
  
• FOLLETT REMAINS LEADER OF CONTRACT MANAGED COLLEGE STORES
  
• BARNES& NOBLE SACRIFICES IDENTITY FOR RELATIONSHIPS; ENHANCESWEB SITE
  
• ONLINE SALES: THE BRICKS AND MORTAR PLAYERS STRIKE BACK.
  
• ONLINE-ONLY COLLEGE BOOK RETAILERS STRUGGLE
  
• ECAMPUS.COM FACES BANKRUPTCY
  
• B&N BOLSTERED BY PHYSICAL RETAIL PRESENCE
  
• BIGWORDS.COM RETURNS FROM BANKRUPTCY

CHAPTER 7: FORECASTS AND CONCLUSIONS

• INTRODUCTION
  
• TEXTBOOKS: GROWTH AND NEW FORMATS
  
• CUSTOM PUBLISHING: CUSTOMER SERVICE
  
• USED TEXTBOOKS: WON’T GO AWAY

CHAPTER 8: COMPANY PROFILES—LEADING U.S. COLLEGE PUBLISHERS

• BEDFORD, FREEMAN& WORTH
  
• HOUGHTON MIFFLIN
  
• JONES& BARTLETT PUBLISHERS
  
• THE MCGRAW-HILL COS
  
• PEARSON EDUCATION
  
• THOMSON LEARNING
  
• W. W. NORTON
  
• JOHNWILEY& SONS

CHAPTER 9: COMPANY PROFILES—LEADING COLLEGE TEXTBOOK

• DISTRIBUTORS AND RETAILERS
  
• BARNES& NOBLE COLLEGE STORES
  
• COURIER CORP
  
• ECAMPUS.COM
  
• FOLLETT CORP
  
• VARSITY GROUP INC. <.ul>

  
  CHAPTER 10: COMPANY PROFILES—LEADING INFRASTRUCTURE SOFTWARE
  

  • PROVIDERS
    
    
  • BLACKBOARD
    
  • CAMPUS PIPELINE
    
  • ECOLLEGE
    
  • WEBCT

  
  
  Table of Tables
  
  

  • TABLE 1.1: DOMESTIC COLLEGE SALES OF U.S. PUBLISHERS BY SEGMENT, 1999-2001
    
  • TABLE 1.2: SALES OF NEW TEXTBOOKS VS. USED TEXTBOOKS IN THE U.S
    
  • TABLE 1.3: SALES BREAKDOWN OF KEYMEDIA USED FOR INSTRUCTION IN U.S.
    COLLEGE CLASSROOMS
    
  • TABLE 1.4: SHARE OF MEDIA USED IN U.S. COLLEGE CLASSROOMS, 2001
    
  • TABLE 1.5: U.S. COLLEGE PUBLISHER RANKINGS, 2001
    
  • TABLE 1.6: U.S. COLLEGE PUBLISHERS’ OPERATING PERFORMANCE, 2001
    
  • TABLE 1.7: PUBLISHERS’ AVERAGE DOLLARS-PER-UNIT
    
  • TABLE 1.8: WORLDWIDE SALES OF U.S. PUBLISHERS BY SEGMENT, 1999-2001
    
  • TABLE 1.9: TOP FOREIGN MARKETS FOR EXPORTS AND IMPORTS OF U.S. TEXTBOOKS
    
  • TABLE 2.1: TOTAL ENROLLMENT IN HIGHER EDUCATION, 1986-2011 PROJECTED
    
  • TABLE 2.2: MIDDLE RANGE POPULATION PROJECTIONS, 2001-2011
    
  • TABLE 2.3: TOTAL ENROLLMENT IN HIGHER EDUCATION BY AGE
    
  • TABLE 2.4: TOTAL ENROLLMENT IN HIGHER EDUCATION BY GENDER, 1986-2011
    
  • TABLE 2.5: TOTAL ENROLLMENT IN HIGHER EDUCATION BY ENROLLMENT STATUS, 1986-2011
    
  • TABLE 2.6: HIGHER EDUCATION ENROLLMENT, FOUR-YEAR PUBLIC VS. PRIVATE, 1986-2011
    
  • TABLE 2.7: UNDERGRADUATE ENROLLMENT BY STATE AND INSTITUTION TYPE, FALL 1999
    
  • TABLE 2.8: CHANGE IN HIGHER EDUCATION ENROLLMENT BY STATE, 1996-1999
    
  • TABLE 2.9: RACIAL COMPARISON OF TOTAL ENROLLMENT, 1993, 1995, 1999
    
  • TABLE 2.10: DEGREES CONFERRED, 1984-2008 PROJECTED
    
  • TABLE 2.11: GRADUATE ENROLLMENT IN ALL INSTITUTIONS BY GENDER, 1986-2011
    
  • TABLE 3.1: COLLEGE E-TEXTBOOK SAMPLER, 2001-2002
    
  • TABLE 3.2: E-LEARNING SOFTWARE LEADERS, 2001-2002
    
  • TABLE 3.3: NEW TEXTBOOKS VS. USED TEXTBOOKS IN THE U.S.
    
  • TABLE 3.4: HIGHER EDUCATION ACQUISITION ACTIVITY, JAN. 1, 2001 - MAY 31, 2002
    
  • TABLE 4.1: LEADING U.S. COLLEGE PUBLISHERS, 2001 VS. 2000
    
  • TABLE 4.2: TOP 10 MATHEMATICS TEXTBOOK PUBLISHERS, 2001
    
  • TABLE 4.3: TOP 10 MATHEMATICS TEXTBOOKS, 2001
    
  • TABLE 4.4: TOP ENGLISH TEXTBOOK PUBLISHERS, 2001
    
  • TABLE 4.5: TOP 10 ENGLISH TEXTBOOKS, 2001
    
  • TABLE 4.6: TOP 10 PSYCHOLOGY TEXTBOOK PUBLISHERS, 2001
    
  • TABLE 4.7: TOP 10 PSYCHOLOGY TEXTBOOKS, 2001
    
  • TABLE 4.8: TOP 10 BIOLOGICAL SCIENCES TEXTBOOK PUBLISHERS, 2001
    
  • TABLE 4.9: TOP 10 BIOLOGICAL SCIENCES TEXTBOOKS, 2001
    
  • TABLE 4.10: TOP 10 HISTORY TEXTBOOK PUBLISHERS, 2001
    
  • TABLE 4.11: TOP 10 HISTORY TEXTBOOKS, 2001
    
  • TABLE 4.12: TOP EDUCATION TEXTBOOK PUBLISHERS, 2001
    
  • TABLE 4.13: TOP 10 EDUCATION TEXTBOOKS, 2001
    
  • TABLE 4.14: TOP 10 ACCOUNTING TEXTBOOK PUBLISHERS, 2001
    
  • TABLE 4.15: TOP 10 ACCOUNTING TEXTBOOKS, 2001
    
  • TABLE 4.16: TOP 10 DISCIPLINES BY BACHELOR’S DEGREE CONFERRED, 1999-2000
    
  • TABLE 4.17: TOP 10 COLLEGE DISCIPLINES FOR TEXTBOOKS
    
  • TABLE 4.18: TOP 10 MARKETS FOR COLLEGE TEXTBOOKS
    
  • TABLE 5.1: LEADING CUSTOM PUBLISHERS IN THE U.S. COLLEGE MARKET, 1999-2001
    
  • TABLE 5.2: HIGHER EDUCATION ENTERPRISE SOFTWARE SNAPSHOT
    
  • TABLE 5.3: E-LEARNING PROVIDERS, 2001-2002
    
  • TABLE 5.4: E-LEARNING VENDOR CUSTOMER BASE
    
  • TABLE 5.5: DELIVERY METHOD OF HIGHER EDUCATION DISTANCE COURSES, 1999-2000
    
  • TABLE 6.1: ESTIMATED COLLEGE STORE SALES BY CATEGORY, 2000-2001
    
  • TABLE 6.2: COST OF COLLEGE BOOKS AND SUPPLIES PER STUDENT
    
  • TABLE 6.3: ESTIMATED COLLEGE TEXTBOOK SALES BY CHANNEL, 1995-1998
    
  • TABLE 6.4: COST OF COLLEGE BOOKS AND SUPPLIES PER STUDENT.
    
  • TABLE 7.1: SALES FORECAST OF KEY INSTRUCTIONAL MATERIALS USED
    IN U.S. COLLEGE COURSES
    
  • TABLE 7.2: PROJECTED NEW VS. USED TEXTBOOKS IN U.S. COLLEGE COURSES, 2001-2004