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Yellow Pages Market Forecast 2005Product Type: Market Research ReportPublished by: Simba Information - Reports Published: March 2005 Product Code: R3481-34 Description Yellow Pages Market Forecast 2005 is the premier source for providing reliable insight to past, present and future trends shaping the yellow pages directory publishing market. For over 20 years, professionals tracking the yellow pages industry have relied on The Yellow Pages Market Forecast for an accurate and unbiased inside look at the U.S. market. Moving past the headlines and top-line data, this report uncovers information affecting mergers & acquisitions, advertising spending, rates and trends, as well as syndicated usage research, competitive business strategies and revenue/ market share projections shaping the marketplace. Fueled by an expansive information archive, personal interviews with industry leaders and detailed analysis of public information --The Yellow Pages Market Forecast 2005 delivers an effective solution for benchmarking success, sizing revenues, pinpointing investment activity drivers, identifying growth opportunities and much more! Table of Contents Table of Contents Executive Summary Chapter 1: Overview of the U.S. Yellow Pages Publishing Market Overview Industry Size and Growth National and Regional Economy Mergers and Acquisitions in 2003 Litigation in the Yellow Pages Industry Industry Trends and Analysis Increasing Competition M&A New Internet Directory Models Local Search Syndicated Research Standards Table 1.1: Statistical Summary of the Yellow Pages Industry, 2000-2003 Table 1.2: Personal Income, by State and Region, 3Q 2002 v. 3Q 2003 Table 1.3: Fastest Growing States in Personal Income, 3Q 2002 v. 3Q 2003 Table 1.4: Acquisitions, Mergers and Divestitures by Yellow Pages Publishers, 2003 Table 1.5: Financial Size of Selected Yellow Pages Acquisitions Table 1.6: Yellow Pages Lawsuits, 1982-2004 Chapter 2: Yellow Pages Advertising and Publishing Introduction Total Advertising and Yellow Pages Advertising National Advertising Agencies TMP Worldwide Wahlstrom Group Berry Network Ketchum Directory Advertising Yellow Pages Advertising Rates Yellow Pages Advertising Revenues at Regional Bell Companies SBC Smart Yellow Pages Verizon Information Services BellSouth Advertising & Publishing Dex Media Independent Telco and Non-Telco Publishers Alltel Publishing CBD Media CenturyTel Citizens/FrontierPages Clarke Directory Publications DataNational EATEL/SunShine Pages Feist Publications Phone Directories Co R.H. Donnelley Publishing & Advertising (Sprint) TransWestern Publishing Valley Yellow Pages White Directory Publishers Yellow Book USA Independent Publishers vs. Non-Bell Telcos vs. RBOC Publishers Employment in Directory Publishing Summary and Conclusions Table 2.1: Revenue Growth in All U.S. Advertising Media, 2000-2004E Table 2.2: National vs. Local Advertising Revenues, 2000-2004E Table 2.3: Yellow Pages Advertising Compared to Other Local Advertising Media, 2000-2003 and Forecast 2004 Table 2.4: Comparison of National and Local Yellow Pages Revenues, 2000-2004E Table 2.5: Selected Largest Certified Marketing Representatives, 2002-2003 Table 2.6: Average Advertising Rate Increases, 25 Top RBOC Directories, 1990-2004E Table 2.7: DHC Rates, CPMs in 25 Top RBOC Directories Table 2.8: Yellow Pages Revenues for Regional Bell Publishers, 2002-2004E Table 2.9: Yellow Pages Revenues vs. Total Revenues, Top 6 Telco Companies, 2003 Table 2.10: Estimated Revenues of Select Non-Telco Publishers, 2002-2003 Table 2.11: Yellow Pages Revenues by Publisher Category, 2002-2004E Table 2.12: Select Telco-Affiliate Publishers Ranked by Employee Headcount, 2001-2003 Table 2.13: Forecast Yellow Pages Revenues, 2004 Table 2.14: Yellow Pages Revenues vs. Telco Revenues vs. Advertising in All Media, 1985-2003 Table 2.15: Yellow Pages Growth Rates, 1990-2003 and Forecast 2004 56 Chapter 3: Internet Yellow Pages Introduction Top Publishers in the Internet Yellow Pages Arena Verizon’s SuperPages.com SBC’s SmartPages.com BellSouth’s RealPages.com DexOnline.com CBD Media/Cincinnati Exchange.com Internet-Only Yellow Pages Providers 61 infoUSA Switchboard Inc YellowPages.com Superior Business Network Partnerships Extend Reach Online Directory Listings and Enhancements Table 3.1: Internet Yellow Pages Advertising Revenue, 2002-2004E Table 3.2: Internet-only Yellow Pages Publishers’ Revenues, 2002-2003 Table 3.3: Internet Yellow Pages Key Alliances Table 3.4: Who Powers Whom Table 3.5: Sources of RBOC Online Directory Listings Table 3.6: Basic Internet Yellow Pages Listing Charges Chapter 4: Markets for Printers and Suppliers Introduction Directory Unit Production By Publisher Billings in RBOCs’ 50,000+ Circulation Directories Fall in 2003 Leading Directory Printers R.R. Donnelley Quebecor World Stevens Graphics Verizon Information Services Printing College Publishing Paper Consumption by Directory Publishers Changes in the Pre-Media Market Amdocs net-linx Volt Information Sciences Sales Agents Continue Their Struggle in 2003 R.H. Donnelley The Berry Co Summary and Conclusions Table 4.1: RBOC Directory Publishers by Circulation, 2002-2003 Table 4.2: Large Independent Telco and Non-Telco Directory Publishers by Circulation, 2002-2003 Table 4.3: Number of Titles and Yellow Pages Volume in RBOC Directories with Circulation More Than 50,000, 2002-2003 Table 4.4: Circulation in RBOC Books over 50,000 Circulation Vs. Total RBOC Circulation, 2002-2003 Table 4.5: Summary of Leading Directory Printers, Major Customers and Print Runs, 2002-2003 Table 4.6: Capacity and Consumption, Uncoated Groundwood Paper, 2002-2003 Table 4.7: U.S. Demand for Directory Paper, 2002-2003 Table 4.8: Outlays for Printing, Paper, Other Production and Distribution, Directory Publishing Industry, 2000-2003 Chapter 5: Profiles of Regional Bell Publishers BellSouth Corp Dex Media Inc SBC Communications Verizon Communications Chapter 6: Profiles of Independent Telco Publishers Alltel Corp CBD Media CenturyTel Citizens Communications/FrontierPages EATEL/SunShine Pages R.H. Donnelley/Sprint Publishing & Advertising Chapter 7: Profiles of Independent Publishers Clarke Directory Publications DataNational Feist Publications Phone Directories Co TransWestern Publishing Valley Yellow Pages White Directory Publishers Yellow Book USA Chapter 8: Profiles of Leading Printers and Suppliers Amdocs The Berry Co. Inc College Publishing Quebecor World Inc R.R. Donnelley & Sons Stevens Graphics Inc Verizon Information Services Printing Volt Information Sciences Inc Chapter 9: Profiles of Leading Internet-Only Directories infoUSA.com Superior Business Network Inc Switchboard.com YellowPages.com |
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