Product Type: Market Research Report
Published by: Vital Wave Consulting
Published: May 2007
Product Code: R3484-1Description This report provides PC and PC-related business managers with strategies for increasing near-term revenue in developing countries. The report features high-value qualitative and quantitative data from seven key emerging-market countries including China, India, Brazil and Mexico, and a detailed segmentation model for incremental PC markets. The report begins with strategic recommendations for effectively capturing near-term markets without jeopardizing company margins or requiring radical changes in business operations. These recommendations are supported by the primary and secondary research and analysis that follow in the body of the report. Companies highlighted include Microsoft, Intel, AMD, Dell, HP, Lenovo, and the One-Laptop-per-Child Initiative. The report also addresses Linux, Open Source Software, and piracy in emerging markets.Table of Contents - Executive Summary and Recommendations
- Key Terms and Concepts
- Part 1 Introduction to Near-term Growth Markets
- Part 2 The PC Market in Developing Countries
- A. Economic Development and Income Growth
- B. Increasing Technology Consumption
- C. Consumption Trends
- D. The Near-term Growth Market for PCs
- 1. The Total Addressable Market
- a. Geographic Distribution
- b. Urban versus Rural
- Part 3 Factors that Influence PC Purchases in Developing Countries
- A. Perceived Cost
- 1. Price Sensitivity
- 2. Industry Response to Price Sensitivity
- a. Software Trends
- b. Low-cost PCs
- B. Perceived Price
- 1. Availability of Financing
- a. Commercial Bank Loans
- b. Retailer Financing
- c. Pay-as-you-go
- d. Micro-lending Organizations
- e. Bundled Services
- C. Perceived Value of a PC
- 1. Functional Awareness
- 2. Internet Access
- 3. Preference for the PC Form Factor
- 4. Service and Support
- 5. Localized, Relevant Content and Applications
- 6. Microbusiness Facilitation
- Part 4 Near-Term PC Market Segmentation
- A. The PC Decision Maker in Emerging Market Households
- B. Demographic Group 1 - Young Independent Adults
- 1. Approximate Market Size
- C. Demographic Group 2 - Parents of Students
- 1. Approximate Market Size
- D. Demographic Group 3 - Mature Independent Adults
- 1. Approximate Market Size
- E. Behavior Motivators
- F. Market Segments
- 1. Segment 1 - Young Aspirants
- a. Perceived Value of a PC
- b. Strategic Insights: Computer Access as Both a Driver and Inhibitor
- 2. Segment 2 - Doting Parents
- a. Perceived Value of a PC
- b. Strategic Insights: Messaging
- c. Strategic Insights: Parents of University Students
- d. Strategic Insights: Women as Influencers
- e. Strategic Insights: Family Size
- 3. Segment 3 - Here-and-Now Consumers
- a. Perceived Value of a PC
- b. Strategic Insights: Internet Usage as Both a Driver and Inhibitor
- G. Strategic Insights: Priority Messaging
- Appendix A - Impact of Price Sensitivity on Developing-Country Software Markets
- Linux and Open Source Software
- Piracy
- Microsoft Corporation
- Appendix B - Near-term PC Market Household Data by Country and Region
- Number of Households
- Average Household size
- Income Bands
- Estimated Demographic Group Sizes
- Publication Information
- Upcoming Research Reports from Vital Wave Consulting
- Endnotes
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