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Quadruple Play Offerings and Their Uptake: 2007-2011: Game Plan for Success

Product Type: Market Research Report
Published by: Rider Research
Published: February 2008
Product Code: R3523-3
Description
This report has been a real labor of love and taken far longer than we expected when we took it on. Looking back it’s pretty clear why. Quad play is exceptionally complicated, it relies on the convergence of at least two separate sub-cultures, around each of the networks that are being used for the Quad play - wired and wireless. There are also complex hybrids, for instance using Digital Terrestrial TV with VoD as the TV, or sing Satellite DTH technology, while using conventional DSL or WiMAX as the two way fixed service, and cellular for the mobility. For each network there are a different set of suppliers with their own way of thinking, and a different set of economic problems. Each market has developed different regionally, and consumers expect different things and operators are capable of different things.
Table of Contents
Introduction and Methodology

Conclusions

The double, triple play - just what is a Quadruple play

Potential Quad Play combinations

Conditions for Quad play to emerge

Analyzing the effects of Quadruple play

Forecasts

Global Quad play homes and revenues

North America

South America

Western Europe

Eastern Europe

Asia Pacific

Pointers, Hurdles and rules of thumb for Quad play

Seamless versus Pragmatic Quad play

What do the existing Quadruple plays tell us

Billing, Service integration, Support, Helpdesks

Two very different Quad plays

Rogers of Canada

PCCW in Hong Kong

A closer look at some other territories

France

The UK

Value Chain for Quadruple play components

Place-shifting, DVRs, devices and the walled garden



DIAGRAMS AND TABLES


International Landline and Wireless Subscribes

Landline and Wireless Services Revenue

Operator Quad play pricing and churn

Evolution to Quadruple Play

Country Analysis for Quad play

Forecasts

Quad Play Homes in 2011

Regional Quad Play Homes breakdown by 2011

Global service revenues for Quad play by 2011

North American Quad Play Homes

North American Annual Quad play Service revenue 2011

North American other accumulated churn savings 2011

South America Quad Play Homes

South America Annual Quad Play Revenue in 2011

South American other accumulated churn savings 2011 37 Western European Quad Play Homes to 2011

Western European Quad Play Homes by 2011

Western European Quad Play Service Revenues 2011

Western European other accumulated churn savings 2011

Eastern European Quad Play Homes to 2011

Asia Pacific Quad Play Homes to 2011

Asia Pacific Quad Play Homes by 2011

Asia Pacific Quad Play Service Revenues 2011

Asia Pacific other accumulated churn savings 2011

The simple PCCW Quad Play vision outlined 5 years ago

The Quad Play Value Chain
Ordering and More Information
Price and Delivery Options



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