Product Type: Market Research Report
Published by: Rider Research
Published: October 2009
Product Code: R3523-5Description A brand new version of the report "Internet Video Comes to TV Sets in the Living Room: Set-top Boxes or Embedded in the TV?" is now available from Rider Research. This version 4 is an update on the original first published in February 2009.
Back then, the report was anticipating the birth of a new "over-the-top" video delivery industry where internet video would be delivered directly to TV sets.
Now, the suspense is over.
The evidence is everywhere as shown from intelligence, data and analysis from this "Internet Video Is Coming to TV Sets Version 4" survey.
The report includes the following:
- A study of the players and content companies with descriptions and analysis of their offerings.
- A survey of delivery methods and content.
- How money is being made at every level from innovations within the current market.
The "Internet Video Is Coming to TV Sets Version 4" report is about "over-the-top" video delivery that threatens to disrupt the traditional TV and movie industry because it delivers direct to the living room, bypassing existing distribution such as pay-TV, DVDs and local TV stations.
Who should read it? Pay-TV companies including cable, satellite and telcos, movie and TV studios, TV networks, makers of set-top boxes and the infrastructure that delivers video to the home, local TV stations, financial analysts and industry consultants.
Among some of the trends highlighted in this study:
- By year end, every major manufacturer of TV sets, including Samsung, LG, Panasonic, Sony & Vizio, will have a model both with internet connectivity and access to online video and social services like Yahoo Widgets.
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Online video services are scrambling to get their services included on every TV set and on all digital media adapters, Netflix is looking increasingly like a market leader in the US.
- A market of millions for digital media adapters as consumers who have already upgraded to HDTVs are too early to get ones with internet connectivity. In terms of installed base of potential users, Microsoft has the lead with Xbox 360 and Live users
- Free online TV shows from such services as Hulu.com, CBS, BBC and the UK's Channel 4 are spreading. Cable companies like Comcast and Time Warner are testing "TV Everywhere". Key to the testing is the ability to authenticate that the person logging in is in fact a pay-TV subscriber.
The only remaining questions, other than who will win market share, is how will consumers react. Preliminary evidence indicates that people are watching more online videos than ever before. Amazingly there’s been little decline in viewing traditional TV network shows but that could change once people are able to watch online videos on their TV sets.
Table of Contents - INTRODUCTION
- INDUSTRY PROFILES
- YouTube: It’s Already on Your TV
- Netflix Stays Ahead of the Pack
- Amazon Adds Some Streaming Partners
- Hulu Still Not a Fan of TV Sets
- Blockbuster Starts Streaming to TV Sets, Too Late?
- Sonic’s CinemaNow Focuses on Widgets, 3D
- VUDU Shifts from Box to Platform
- Apple Expands Movie Offerings
- Roku Steps Up to the MLB Plate
- Microsoft Wants an Xbox TV-Box
- Sony Makes Segmented Gains
- TV.com Aims at Web, TV Could Come Soon
- TV Everywhere Expands its Reach
- Digital Ventures: Live TV to Any Broadband Connection
- Blip.tv Tracking Deals with Big Names
- Hybrid Set-Top Box Brings Broadband, Broadcast, VOD in One Package
- Project Canvas: New Partners, New Delays
- Boxee Keeps the Content Coming
- TVBlob’s Set-Top Box Platform Looks to Expand
- Verismo Gives Users More to Vu
- Pleyo Challenges Yahoo in Widgets
- THE CURRENT MARKET
- Video Viewing on the Net Sets a Record
- Longer Videos Snag Older Viewers Online
- More Videos: Yes; More Money: No
- There’s Money in Using the Net to Deliver TV Shows
- Game Consoles Lead in Web-to-TV Access
- Dual-Mode Pay-TV/Online Video to Drive STB Sales
- Overall Set-Top Box Shipments to Rise 4% in 2009
- Sales of TVs with Internet Connections Nearly Double
- Report: Home Broadband to Exceed 500 Million By 2010
- Ofcom: 20% of Non Internet Users Will Connect within 6 Months
- New Zealanders Leaving TVs for the Net
- Net Video Ads to Grow 40% by 2013
- TV Networks’ Web Sites Outdraw YouTube, iTunes
- Broadcaster Set-Top Box Shipments Drop
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