Product Type: Market Research Report
Published by: Wireless World Forum
Published: March 2005
Product Code: R353-22Description Data from Wireless World Forum’s “Thailand Mobile Market” statistical handbook reveals that despite increasing subscriber numbers, falling ARPU will hit mobile revenues as operators reduce prices in order to gain a bigger share of the Thai mobile user base.
Although penetration will climb to just under 70% by 2007, ARPU will fall from a current $10.60 pcm to $7.3 pcm, contributing to a decline in overall market revenues of almost 10%. Although voice ARPU is in decline, data ARPU will account for an increasing proportion of overall ARPU as mobile messaging grows into a half-billion dollar market by 2007.
In 2005, three out of four Thai operators saw their top line hit by falling ARPU. AIS and Hutch also experienced negative subscriber growth in the more lucrative post-paid market. Prepay continues to be the more popular choice with Thai consumers, outnumbering postpaid accounts by a ratio of almost 6:1.
The future challenge for Thai operators will be to implement strategies to reverse the downward trend in ARPU whilst preserving their market share in the face of stiff competition.Table of Contents - Introduction
- Methodology
- Population
- Insights: Population
- Graph: Population
- Table: Population
- Graph: Population by Age
- Table: Population by Age
- GDP
- Insights: GDP
- Graph: GDP per Capita
- Table: GDP per Capita
- Ownership
- Insights: Ownership
- Insights: Ownership Vs Subscriber Figures
- Graph: Reported Subscriber Figures Vs Ownership Levels
- Table: Reported Subscriber Figures Vs Ownership Levels
- Graph: Mobile Ownership and Penetration Rates
- Table: Mobile Ownership and Penetration Rates
- Graph: Mobile Ownership by Age
- Table: Mobile Ownership by Age
- Graph: Mobile Ownership by Age Group
- Table: Mobile Ownership by Age Group
- Graph: Penetration by Age
- Table: Penetration by Age
- Graph: New Subscribers
- Table: New Subscribers
- Graph: New Subscribers by Age
- Table: New Subscribers by Age
- Graph: Average Age of All and New Subscribers
- Table: Average Age of All and New Subscribers
- ARPU
- Insights: ARPU
- Graph: Blended ARPU
- Table: Blended ARPU
- Graph: Blended ARPU by Age
- Table: Blended ARPU by Age
- Graph: ARPU Voice/Data Mix
- Table: ARPU Voice/Data Mix
- Graph: ARPU for Voice Services by Age
- Table: ARPU for Voice Services by Age
- Graph: ARPU for Data Services by Age
- Table: ARPU for Data Services by Age
- Revenues
- Insights: Revenues
- Graph: Total Revenues
- Table: Total Revenues
- Graph: Total Revenues by Age
- Table: Total Revenues by Age
- Prepaid/Postpaid
- Insights: Prepaid/Postpaid
- Graph: Prepaid and Postpaid Accounts
- Table: Prepaid and Postpaid Accounts
- Graph: ARPU: Prepaid Postpaid Comparison
- Table: ARPU: Prepaid Postpaid Comparison
- Content
- Insights: Content
- Table: Peak Content Revenues by Age Group
- Graph: Data as a Percentage of ARPU
- Table: Data as a Percentage of ARPU
- Graph: Percent of Data Revenue Accounted for by Messaging Services
- Table: Percent of Data Revenue Accounted for by Messaging Services
- Graph: Mobile Content ARPU
- Table: Mobile Content ARPU
- Graph: Mobile Content Market Valuations
- Table: Mobile Content Market Valuations
- Graph: ARPU Generated by Messaging Services
- Table: ARPU Generated by Messaging Services
- Graph: Revenues Generated by Messaging Services
- Table: Revenues Generated by Messaging Services
- Graph: Revenues Generated by Music Content
- Table: Revenues Generated by Music Content
- Graph: Revenues Generated by Games Content
- Table: Revenues Generated by Games Content
- Operator Statistics
- Insights: Operators
- Graph: Operator Market Share by Subscriptions
- Graph: Subscriptions by Operator
- Table: Operator Market Share by Subscriptions
- Graph: Operator Market Share by Revenue Generated
- Graph: Revenues Generated by Operator
- Table: Revenues Generated by Operator
- Graph: ARPU by Operator
- Table: ARPU by Operator
- Graph: New Subscriptions by Prepay/Postpay 2005
- Table: New Subscriptions by Prepay/Postpay 2005
- Graph: ARPU for Prepaid/Postpaid Services 2005
- Table: ARPU for Prepaid/Postpaid Services 2005
- Graph: ARPU by Data/Voice Services 2005
- Table: ARPU by Data/Voice Services 2005
- Graph: Percent of ARPU by Data/Voice Services
- Table: Percent of ARPU by Data/Voice Services
- Graph: Data/Voice Revenue Split 2005
- Table: Data/Voice Revenue Split 2005
- Credits
- About Us
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