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Netpop | Response: Response by Site Category & Demographics

Product Type: Market Research Report
Published by: Media-Screen LLC
Published: December 2006
Product Code: R3532-14
Description
Of the 118 personal interest categories covered in this study, 53 of them generated at least 100 site mentions. Revealing what interests lead to high response scores, this section also compared response scores between shopping sites and other major category sites, high and low-traffic shopping sites, and online spending.

This section shows how gender, age, and tenure online distinguish broadbanders' responses to online ads.
Table of Contents
1. Response by Interest Category

2. Shopping Sites versus Other Major Category Sites

3. High- versus Low-Traffic Shopping Sites

4. Response by Online Spending

5. Response by Demographic Groups
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