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Netpop | Response: Response to Online Advertising

Product Type: Market Research Report
Published by: Media-Screen LLC
Published: November 2006
Product Code: R3532-15
Description
Broadbanders say one-fourth of the sites they visit for personal interests are likely to advertise products and brands they are interested in. Comparisons in terms of size of site and liking of site reveal what factors actually influence people's response to online ads.
Table of Contents
1. Overview

2. Overall Response

3. Response by Size of Site

4. Favorite versus Least Favorite Sites

5. In Their Own Words
Ordering and More Information
Price and Delivery Options


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