Industry Research Reports and Market Analysis at MindBranch.com
  

Netpop | Shop: Full Report

Product Type: Market Research Report
Published by: Media-Screen LLC
Published: February 2007
Product Code: R3532-5
Description
Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of online usage and differing needs and motivations around online shopping influence how Broadbanders shop for goods? Who among broadband users are not shopping online, and what can marketers do to bring them into the fold?

Netpop | Shop aims to help advertisers, retailers and manufacturers navigate a new playing field of online sources and advertising opportunities, in order to reach the consumers who increasingly shape the success and failure of products in a 24/7 inter-connected world.
Table of Contents
1. Shopping Broadband

2. Mix-Mode Shopping

3. Influence of Shopping Sites

4. Emerging Sources

5. High-Touch and Low-Touch Products

6. Profiling the Broadband Shopper

7. Industry Quick Sheets (FOR SECTION CONTENTS SEE FOLLOWING SHOP REPORTS)
Ordering and More Information
Price and Delivery Options


MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence.