Companion Animal Behavioral Products

• Take a detailed look at the growing market for behavioral products and gain a comprehensive understanding of the marketplace.
• Assess the wide range of products available from therapeutic products, pharmaceutical products to natural therapeutics.
• Use this report to identify competitor products on the market or to spot areas for potential new product development.
• Analyse detailed company profiles for the major players in the industry as well as smaller companies performing well in their niche sectors.

• In general, behavioral problems in companion animals are acquired disorders, which occur as a reaction to inappropriate husbandry conditions, isolation or deprivation of social interaction. Other areas relate to diet, to pain sexual behavior or to ageing.
• More and more products are becoming available for areas in which it is not possible or feasible to perform a complete behavioral, learning-based therapy. Learn which therapeutic products are available and how they are used.
• Natural therapeutics such as herbs, homeopathic remedies, essential oils and pheromones are examined in detail.
• A considerable number of psychoactive, psychotropic and antipsychotic and tranquilising treatments available in the human field are also being approved for use in veterinary medicine and their numbers are growing rapidly.

CHAPTER 1 INTRODUCTION

1.1 History

1.1.1 Domestication of animals

1.1.2 The beginnings of ethology

1.2 Definitions and terms

1.2.1 Non-associative learning

1.2.2 Associative learning

CHAPTER 2 COMMON BEHAVIOURAL PROBLEMS

2.1 Aggression

2.1.1 Aggression in dogs

2.1.2 Aggression in cats

2.2 Fears and anxieties

2.2.1 Management of fears and anxieties

2.2.2 Drug therapy of fears and anxieties

2.3 Urination and defecation problems

2.3.1 House soiling in dogs

2.3.2 House soiling in cats

2.4 Unruly and overactive behaviour

2.4.1 Excessive barking

2.4.2 Destructive behaviour

2.4.3 Undesirable sexual behaviour

2.5 Feeding and diet-related problems

2.5.1 Feeding behaviour

2.5.2 Dietary aspects

2.6 Pain-related problems

2.7 Stereotypic and compulsive disorders

2.7.1 Abnormal repetitive patterns in dogs

2.7.2 Abnormal repetitive patterns in cats

2.7.3 Drug treatment

2.8 Behavioural effects of ageing

2.8.1 Cognitive dysfunction

CHAPTER 3 THERAPEUTIC APPROACHES

3.1 Applications of behavioural modification techniques

3.1.1 Systematic desensitisation

3.1.2 Counterconditioning

3.1.3 Therapeutic use of operant conditioning

3.1.4 Extinction of an Operant Response

3.2 Pharmacological support of behaviour modification

3.3 Complementary therapy options for behaviour problems

3.3.1 Herbal medicines

3.3.2 Nutritional supplements

3.3.3 Homeopathy

3.3.4 Flower remedies

3.3.5 Aromatherapy/Essential oils

3.3.6 Pheromone therapy

3.3.7 Acupuncture

3.3.8 Magnet therapy

3.3.9 Therapeutic Touch

3.4 Behaviour modification through surgery

CHAPTER 4 PHARMACEUTICAL PRODUCTS FOR USE IN BEHAVIOURAL THERAPY

4.1 The role of neurotransmitters and hormones

4.1.1 Amino acids

4.1.2 Neuropeptides

4.1.3 Acetylcholine

4.1.4 Monoamines

4.1.5 Vasopressin

4.1.6 Hormones

4.2 Pharmacology

4.2.1 Alpha-adrenergic agonists

4.2.2 Alpha-adrenergic antagonists

4.2.3 Beta-adrenergic antagonists

4.2.4 Dopamine agonists

4.2.5 Serotonin agonists

4.2.6 Antihistamines

4.2.7 MAO inhibitors

4.2.8 Stimulants

4.2.9 Anxiolytics

4.2.10 Hypnotics

4.2.11 Neuroleptics

4.2.12 Antidepressants

4.2.13 Anticonvulsants

4.2.14 Opiate antagonists and agonists

4.2.15 Lithium salts

4.2.16 Hormones

4.3 Combination therapy

CHAPTER 5 COMPLEMENTARY AND ALTERNATIVE THERAPEUTICS

5.1 Nutraceuticals

5.1.1 Amino acids

5.1.2 Antioxidants

5.1.3 Special diets

5.2 Herbal products

5.3 Homeopathic remedies

5.4 Flower remedies

5.5 Aromatherapy

5.6 Pheromones

CHAPTER 6 COMPANY PROFILES