Product Type: Market Research Report
Published by: CRISIL Ltd.
Published: October 2008
Product Code: R3543-219Description The household appliances industry comprising colour television (CTV), refrigerators, washing machines and room air conditioners (RAC) has been estimated at Rs 208 billion in 2007-08. The sector is projected to grow annually by 9-11 per cent in value terms during the next 5 years to reach a size of around Rs 337 billion by 2012-13. In volume terms, RACs are expected to record the highest growth rate of 12-14 per cent, followed by washing machines at 9-11 per cent, CTVs at 7-9 per cent, and refrigerators at 6-8 per cent. The industry is expected to witness sluggish growth in the short term, mainly due to the overall slowdown in the economy which has led to reduced spending by consumers. Increasing inflation, higher interest rates as well as rising commodity prices have resulted in falling demand for household appliances. In the first quarter of 2008-09, all product categories except CTV registered slower growth as compared with the previous year.Replacement demand is expected to account for more than 50 per cent of total CTV sales by 2012-13. In case of other products, while replacement demand is growing at a faster pace than fresh demand, its contribution to total sales will remain below 50 per cent.Table of Contents - Sections
- Rising income levels and shorter replacement cycle to drive long-term demand
- Executive summary
- 1.0 Demand outlook
- Demand methodology
- 2.0 Colour television
- 3.0 Refrigerators
- 4.0 Washing machines
- 5.0 Air conditioners
- 6.0 Outlook on profitability
- 7.0 Key success factors
- Box
- 1.0 Demand outlook
- 1 Methodology for forecasting demand for household appliances
- Charts
- 2.0 Colour television
- 1 CTV Volume break up
- 3.0 Refrigerators
- 1 Refrigerator Volume break up
- 4.0 Washing machines
- 1 Washing machines Volume break up
- 6.0 Outlook on profitability
- 1 CTV Profitability outlook for 2008-09 and 2009-10
- 2 Refrigerator Profitability outlook for 2008-09 and 2009-10
- 3 Washing machine Profitability outlook for 2008-09 and 2009-10
- 4 AC Profitability outlook for 2008-09 and 2009-10
- Figures
- Executive summary
- 1 Replacement / fresh demand
- 2 Urban/rural sales
- Figures
- 1.0 Demand outlook
- 1 Household appliances Proportional share of products
- 2 Household appliances Penetration curve
- 2.0 Colour television
- 1 CTV Volumes
- 2 CTV Replacement proportion
- 3 CTV Urban/Rural sales
- 4 CTV stock in rural market
- 5 CTV stock in urban market
- 6 CTV Value
- 7 CTV Segmental mix
- 8 LCD Volumes
- 3.0 Refrigerators
- 1 Refrigerator Volumes
- 2 Refrigerator Replacement proportion
- 3 Urban/Rural sales
- 4 Refrigerator stock in rural market
- 5 Refrigerator stock in urban market
- 6 Refrigerator Value
- 7 Refrigerator Segmental mix
- 4.0 Washing machines
- 1 Washing machines Volumes
- 2 Washing machines Replacement proportion
- 3 Urban/Rural sales
- 4 Washing machine stock in rural market
- 5 Washing machine stock in urban market
- 6 Washing machines Value
- 7 Washing machines Segmental mix
- 5.0 Air conditioners
- 1 AC Volumes
- 2 AC Value
- 3 AC Segmental Mix
- 7.0 Key success factors
- 1 Selling expenses as a proportion of sales 2007-08E
- Tables
- Executive summary
- 1 Growth rates at a glance
- 1.0 Demand outlook
- 1 Household appliances A snapshot
- 2 Household appliances Industry size
- 3 Sales hierarchy (2007-08)
- 4 Consumer durables A snapshot
- 2.0 Colour television
- 1 CTV Value break up
- 3.0 Refrigerators
- 1 Refrigerator Value break up
- 4.0 Washing machines
- 1 Washing machines Value break up
- 5.0 Air conditioners
- 1 AC Value break up
- 2 Air conditioners Demand contribution (2007-08)
- 6.0 Outlook on profitability
- 1 Key financial indicators
- 7.0 Key success factors
- 1 Business profile
- Sections
- 1.0 Colour television
- Volume growth
- Value growth
- Segmental shift towards FCTV segment
- Penetration level: Urban v/s Rural
- Imports
- Industry structure
- Cost structure
- 2.0 Refrigerators
- Volume growth
- Value growth
- The shift towards the frost free segment continues
- Penetration level: Urban v/s Rural
- Imports
- Industry structure
- Cost structure
- 3.0 Washing machines
- Volume growth
- Value growth
- Segmental shift from semi-automatic to fully automatic
- Penetration level: Urban v/s Rural
- Industry structure
- Cost structure
- 4.0 Air conditioners
- Volume growth
- Value growth
- Segmental shift continues towards split air conditioners
- Imports
- Industry structure
- Cost structure
- 5.0 Player Profile
- LG Electronics India Ltd
- Samsung Electronics India Ltd
- Samtel Colour Ltd
- Voltas Ltd
- Whirlpool of India Limited
- IFB Industries Ltd
- Videocon Industries Ltd
- Mirc Electronics Ltd
- Figures
- 1.0 Colour television
- 1 Colour television Sales volume
- 2 Colour television Sales value (Rs billion)
- 3 CTV: Sales volume vs Value
- 4 Average Realisations
- 5 Segment-wise Sales volume
- 6 Dimension-wise sales volume (CCTV)
- 7 Dimension-wise sales volume (FCTV)
- 8 Volume/Volume Mix For High End Television
- 8 High end value v/s realisation
- 9 Korean brands dominate the high-end market in 2007-08
- 10 Urban Rural Penetration (per 100 households)
- 11 CTVVolume imports
- 12 CTV Segmental Share
- 13 Country-wise import value contribution
- 14 Overall Market Share
- 15 Costs break-up
- 16 Raw-material cost break-up
- 2.0 Refrigerators
- 1 Refrigerators Sales volume
- 2 Refrigerators Sales value
- 3 Refrigerator Average realisation
- 4 Segmental shift from direct cool
- 5 Refrigerator Segmental growth trend
- 6 Direct cool Capacity-wise sales volume
- 7 Frost free Capacity-wise sales volume
- 8 UrbanRural volume break-up
- 9 Refrigerator Import volume ('000 units)
- 10 Average import realisation
- 11 Refrigerator Import value (Rs lakh)
- 12 Value-wise import proportions
- 13 Refrigerator Market share
- 14 Change in market share
- 15 Refrigerator Cost break-up
- 16 Raw-material cost break-up
- 3.0 Washing machines
- 1 WM Sales volume
- 2 Segment wise volume growth
- 3 Washing machine Sales value
- 4 Washing machine Sales volume vs Value
- 5 WM Average realisations
- 6 Washing machine Value mix
- 7 Semi-automatic product mix
- 8 Fully automatic product mix
- 9 Urban rural penetration (per 100 households)
- 10 Washing machine: Market shares
- 11 Change in market share
- 12 Washing machine Cost break-up
- 13 Raw-material cost break-up
- 4.0 Air conditioners
- 1 AC Sales volume
- 2 AC Sales value
- 3 AC Sales volume v/s Value
- 4 AC Average realisation
- 5 AC Product-mix (Rs billion)
- 6 AC Value growth
- 7 AC Import volume
- 8 Split AC Import volumes
- 9 AC Import contribution value
- 10 AC Market share movement
- 11 Cost break-up (2007-08)
- 12 Raw-material cost break-up
- Table
- 1.0 Colour television
- 1 LCD v/s Plasma
- 5.0 Player Profile
- 1 LG Electronics India Ltd
- 2 Samsung Electronics India Ltd
- 3 Samtel Color Ltd
- 4 Voltas Ltd
- 5 Whirlpool of India Limited
- 6 IFB Industries Ltd
- 7 Videocon Industries Ltd
- 8 Mirc Electronics Ltd
- Sections
- 1.0 Industry size
- 2.0 Colour televisions
- 3.0 Refrigerators
- 4.0 Washing machines
- 5.0 Company financials
- Tables
- 1.0 Industry size
- 1 Industry size
- 2.0 Colour televisions
- 1 Overall CTV demand
- 2 Product mix Key players
- 3 Trend Shift towards flat televisions
- 4 Trend Overall CTV dimension mix
- 5 Total market share of key players
- 3.0 Refrigerators
- 1 Refrigerators Sales volume
- 2 Refrigerators Segment-wise sales (as % of total refrigerator sales)
- 3 Refrigerators Sales value
- 4.0 Washing machines
- 1 Washing machines Segment-wise sales volume
- 2 Washing machines Segment-wise sales value
- 3 Washing machines Sales volume by capacity
- 4 Washing Machine Sales Volume and sales value by Capacity
- 5 Washing machines Sales value by capacity
- 5.0 Company financials
- 1 Whirlpool of India Ltd
- 2 Samtel Color Ltd
- 3 Voltas Ltd
- 4 Mirc Electronics Ltd
- 5 Videocon Industries Ltd
- 6 Hitachi Home and Life Solutions (India) Ltd
- 7 IFB Industries Ltd
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