Understanding The IT Analyst Landscape

Understanding the dynamics of the analyst industry is vital for any technology focussed company as IT analysts influence every aspect of technology buying and decision-making. Today analyst advice is valued at over $5 billion and 80% of Fortune 1000 companies use their services however the IT research and advisory industry is undergoing fundamental change.

This report provides the data you need to boost your companies visibility. By understanding how the key analyst firms are positioned and the trends that are shaping this industry it is possible to better promote technology products and connect to customers.

ATA surveyed end-users of analyst research about their job function, the technology segments they specialized in and analyst firms they used to build a model of 'mind share' as opposed to simple revenue or market share for each topic. The findings indicate that end-users working in emerging technologies are less likely to use analyst research from larger firms. Gartner, Forrester and IDC all had below average ratios of users working in emerging trends and consumer technologies. This key data is examined in the context of current industry drivers of change and includes full breakdowns for the following firms: Aberdeen Group, AMR Research, Forrester Research, Gartner Inc, IDC, Jupiter Research, Ovum and Yankee Group.

TRANSFORMATION IN ANALYST INFLUENCE

IT research and advisory industry overview

Drivers Of Change

ICT maturity

Convergence

THE ANALYST LANDSCAPE

The strength of brand

Analyst firms strengths and weaknesses

Analyst Firms By Topic Area

List of Figures

Figure 1 The Individual Analyst vs Company Brand

Figure 2.1 Strengths And Weaknesses: Aberdeen Group

Figure 2.2 Strengths And Weaknesses: AMR Research

Figure 2.3 Strengths And Weaknesses: Forrester

Figure 2.4 Strengths And Weaknesses: Gartner

Figure 2.5 Strengths And Weaknesses: IDC

Figure 2.6 Strengths And Weaknesses: Jupiter

Figure 2.7 Strengths And Weaknesses: Ovum

Figure 2.8 Strengths And Weaknesses: Yankee Group

Additional Material

Contact Details

Methodology