Content Delivery Networks “Choices for ISPs & Carriers”

Content Delivery Networks (CDN) are shaping up to be one of the most challenging episodes in the context of global communications. The need to deliver large rich media such as video and gaming applications across the global environment has spawned the creation of dedicated CDNs. And as these organizations seek to circumvent the traditional carrier network; then the massive growth in rich media content presents both a challenge and an opportunity for the carriers. This report examines these concepts in detail, the strategies employed and the likelihood of their success.

Executive Summary

Market Drivers

Network Cost Savings

New Wave of Content

Global consistency

Member Communities/Social Networking

Video

Variable Bit rate - smooth video experience

IPlayer Effect

Take away

New Service Offering

Software as a Service & Application Acceleration

Hosting Services

Traditional CDN services

Takeaway

VOD/IP TV service

Success Factors - Free

ESPN - Licensed Access Model

Takeaway

Wholesale revenue Protection

CDN Squeezes Transit Revenues

CDN effects on wholesale broadband provision

Takeaway

Content Owner Options & Requirements

Microsoft Example

What Content Owners want

Takeaway

Technical Options

Build

CDN Partnerships

Cache Hosting

CDN Resale

Private Licensed CDN

Hybrid Partnerships

Existing Carrier Strategy

Acquisition

Takeaway

CDN Provider Market

CDN Market Environment

Key Players

Future of Content Delivery

Ecosystem

Future Ecosystem