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Mexico - Media Industry Profile

Product Type: Market Research Report
Published by: Heernet Ventures Limited
Published: July 2009
Product Code: R3591-12
Description
The Mexican media industry is one of the most attractive media markets in the world. With its strong economic growth, large and growing urban population and high literacy rates, Mexican is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Mexican media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online media). It also includes detailed profiles of leading Mexican companies such as Azteca, Televisa and Radio Centro. The report is 56 pages in length and has 76 tables and charts.

Introduction

Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media industry. The profiles are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of a country’s media industry.

Contents

The profiles contain: an economic and demographic country overview; historic and current adspend analysis by media; descriptions of the key industry segments such as television, newspapers, radio, magazines and online media. For each industry segment, there is market size and structure data including information on reach and usage for leading players and products.

Industry Expertise

As a specialist media research and advisory firm, Heernet Ventures publishes media industry research which is comprehensive, up to date and insightful. In addition to its industry reports and research, the company also operates the Global Media Market Intelligence website (G2Mi.com) which carries a wide range of information and analysis on the global media industry.

Reasons to buy

These profiles are ideal for customers seeking a comprehensive overview of the media industry in a particular country. They provide the customer with complete country analysis in a single report. Current customers include leading media companies, investment banks, consulting firms and private equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.
Table of Contents
COUNTRY PROFILE

MEDIA MARKET CHARACTERISTICS

ADVERTISING ANALYSIS

SECTOR PROFILES

TELEVISION

Adspend analysis

Audience share analysis

Pay TV market

RADIO

Audience share analysis

NEWSPAPERS

Circulation analysis

ONLINE MEDIA

Subscriber analysis

Adspend analysis

Audience analysis

MAGAZINES

Circulation analysis

OUTDOOR ADVERTISING

TELECOMS ENVIRONMENT

COMPANY PROFILES

GRUPO TELEVISA

Overview

Key Developments

Activities

Financials

Key Transactions

Management

Ownership

TV AZTECA

Overview

Key Developments

Activities

Financials

Management

Ownership

GRUPO RADIO CENTRO

Overview

Key Developments

Activities

Financials

Management



Table of Figures


FIGURE 1) KEY MACROECONOMIC DATA

FIGURE 2) GROWTH IN WORKING POPULATION

FIGURE 3) MAP

FIGURE 4) GDP GROWTH

FIGURE 5) FDI TRENDS (1996 - 08)

FIGURE 6) FDI BY COUNTRY (2008)

FIGURE 7) % HOUSEHOLDS WITH KEY MEDIA SERVICES (2008)

FIGURE 8) % REACH OF KEY MEDIA SERVICES (2008)

FIGURE 9) ADVERTISING GROWTH (1996 - 08)

FIGURE 10) ADSPEND DATA BY MEDIA TYPE (2004 - 08)

FIGURE 11) ADVERTISING, GROWTH AND SEGMENTATION ANALYSIS (2008)

FIGURE 12) TOP ADVERTISING CATEGORIES (2007)

FIGURE 13) TELEVISION, ADSPEND GROWTH (2004-08)

FIGURE 14) TELEVISION, LEADING TELEVISION CHANNELS

FIGURE 15) TELEVISION, AUDIENCE SHARE OF LEADING BROADCASTERS (2004 - 08)

FIGURE 16) TELEVISION, AUDIENCE SHARE OF LEADING CHANNELS (2004 - 08)

FIGURE 17) TELEVISION, MARKET STRUCTURE (2008)

FIGURE 18) TELEVISION, PAY TV - % PENETRATION (2001 - 08)

FIGURE 19) TELEVISION, PAY TV SUBSCRIBER ANALYSIS (2000 - 09)

FIGURE 20) TELEVISION, CABLE TELEVISION PLAYERS

FIGURE 21) TELEVISION, CABLE TV PENETRATION

FIGURE 22) TELEVISION, PAY TV SUBSCRIBER ANALYSIS (BY REGION, 2006 - 08)

FIGURE 23) TELEVISION, PAYTV SUBSCRIBER DATA (1998 - 09)

FIGURE 24) RADIO, ADSPEND GROWTH (2004 - 08)

FIGURE 25) RADIO, CHANNELS BY BROADCASTER (2008)

FIGURE 26) RADIO, CHANNELS BY REGION

FIGURE 27) RADIO, AUDIENCE SHARE (2008)

FIGURE 28) RADIO, AUDIENCE SHARE DATA (2000 - 08)

FIGURE 29) NEWSPAPERS, ADSPEND GROWTH (2004 - 08)

FIGURE 30) NEWSPAPERS, LEADING PAPERS BY CIRCULATION

FIGURE 31) ONLINE MEDIA, INTERNET SUBSCRIBERS ANALYSIS (2000 - 08)

FIGURE 32) ONLINE MEDIA, INTERNET USER ANALYSIS (2000 - 08)

FIGURE 33) ONLINE MEDIA, ADSPEND ANALYSIS (2005 - 08)

FIGURE 34) ONLINE MEDIA, TOP ADVERTISING CATEGORIES (2008)

FIGURE 35) ONLINE MEDIA, LEADING WEBSITES (MARCH 2009)

FIGURE 36) MAGAZINES, MAJOR PLAYERS

FIGURE 37) MAGAZINES, ADSPEND GROWTH (2004 - 08)

FIGURE 38) MAGAZINES, LEADING 20 TITLES (BY CIRCULATION, 2008)

FIGURE 39) MAGAZINES, LEADING MENS TITLES (BY CIRCULATION, 2008)

FIGURE 40) MAGAZINES, LEADING WOMENS TITLES (BY CIRCULATION, 2008)

FIGURE 41) OUTDOOR ADVERTISING, KEY PLAYERS

FIGURE 42) TELECOMS, MOBILE USERS (2000 - 09)

FIGURE 43) TELECOMS, MOBILE PENETRATION GROWTH (1996 - 08)

FIGURE 44) TELECOMS, MOBILE PENETRATION BY REGION

FIGURE 45) TELECOMS, MOBILE TELECOMS REVENUES (2000 - 08)

FIGURE 46) TELECOMS, MOBILE PENETRATION BY REGION (2000 - 08)

FIGURE 47) GRUPO TELEVISA, SUMMARY FINANCIALS

FIGURE 48) GROUP TELEVISA, KEY ACTIVITIES

FIGURE 49) GRUPO TELEVISA, MEDIA PENETRATION DATA (2004 - 08)

FIGURE 50) GRUPO TELEVISA, PRIME-TIME SHARE BY CHANNEL (2006 - 08)

FIGURE 51) GRUPO TELEVISA, SKY SUBSCRIBER GROWTH (2003 - 08)

FIGURE 52) GRUPO TELEVISA, CABLE AND TELECOM SUBSCRIBERS (DECEMBER 2008)

FIGURE 53) GRUPO TELEVISA, SUMMARY FINANCIALS (2006 - 08)

FIGURE 54) GRUPO TELEVISA, REVENUE SEGMENTATION ANALYSIS BY ACTIVITY (2004 - 08)

FIGURE 55) GRUPO TELEVISA, REVENUE SEGMENTATION ANALYSIS BY REGION (2004 - 08)

FIGURE 56) GRUPO TELEVISA, KEY MANAGEMENT

FIGURE 57) GRUPO TELEVISA, TOP 10 SHAREHOLDERS

FIGURE 58) TV AZTECA, KEY SUBSIDIARIES

FIGURE 59) TV AZTECA, SUMMARY FINANCIALS

FIGURE 60) TV AZTECA, LEADING CHANNELS

FIGURE 61) TV AZTECA, AUDIENCE SHARE (2008 - 09)

FIGURE 62) TV AZTECA, KEY ACTIVITIES DATA (2006 - 08)

FIGURE 63) TV AZTECA, PROGRAMMES BROADCAST BY GENRE

FIGURE 64) TV AZTECA, TELENOVELA PRODUCTION AND PROGRAMMING HOURS

FIGURE 65) AZTECA AMERICA, NET REVENUE GROWTH (2004 - 08)

FIGURE 66) AZTECA AMERICA, PENETRATION DATA

FIGURE 67) TV AZTECA, SUMMARY FINANCIALS

FIGURE 68) TV AZTECA, REVENUE SEGMENTATION (H1 2009)

FIGURE 69) TV AZTECA, KEY MANAGEMENT

FIGURE 70) TV AZTECA, SHAREHOLDING PATTERN

FIGURE 71) GRUPO RADIO CENTRO, SUMMARY FINANCIALS

FIGURE 72) GRUPO RADIO CENTRO, LEADING RADIO CHANNELS (2008)

FIGURE 73) GRUPO RADIO CENTRO, AUDIENCE SHARE BY CHANNEL (2007 - 08)

FIGURE 74) GRUPO RADIO CENTRO, KEY FINANCIALS (2004 - 08)

FIGURE 75) GRUPO RADIO CENTRO, QUARTERLY FINANCIALS (2008 - 09)

FIGURE 76) GRUPO RADIO CENTRO, KEY MANAGEMENT



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