Industry Research Reports and Market Analysis at MindBranch.com
  

Poland - Media Industry Profile

Product Type: Market Research Report
Published by: Heernet Ventures Limited
Published: July 2009
Product Code: R3591-8
Description
The Polish media industry is one of the most attractive media markets in Europe. With its strong economic growth, large and growing urban population and high literacy rates, Poland is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Polish media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, online media). It also includes detailed profiles of leading Polish companies such as Agora, TVN, Multimedia Polska, TVP and Polska Presse.

Introduction

Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media industry. The profiles are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of a country’s media industry.

Contents

The profiles contain: an economic and demographic country overview; historic and current adspend analysis by media; descriptions of the key industry segments such as television, newspapers, radio, magazines and online media. For each industry segment, there is market size and structure data including information on reach and usage for leading players and products.

Industry Expertise

As a specialist media research and advisory firm, Heernet Ventures publishes media industry research which is comprehensive, up to date and insightful. In addition to its industry reports and research, the company also operates the Global Media Market Intelligence website (G2Mi.com) which carries a wide range of information and analysis on the global media industry.

Reasons to buy

These profiles are ideal for customers seeking a comprehensive overview of the media industry in a particular country. They provide the customer with complete country analysis in a single report. Current customers include leading media companies, investment banks, consulting firms and private equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.
Table of Contents
MACRO-ECONOMIC AND ADSPEND DATA

MACRO-ECONOMIC DATA

ADSPEND DATA

HISTORICAL ADSPEND DATA

SECTOR ANALYSIS

TELEVISION BROADCASTING

PAY-TV

ONLINE MEDIA

RADIO

NEWSPAPERS

CONSUMER MAGAZINES

TELECOMS AND INTERNET ENVIRONMENT

COMPANY PROFILES

AGORA

MULTIMEDIA POLSKA

TVN

TVP

TELEWIZJA POLSAT S.A.

POLSKA PRESSE

WSIP

Table of Figures

FIGURE 1) KEY MACRO-ECONOMIC DATA

FIGURE 2) GDP AND ADSPEND ANALYSIS (1997-2008)

FIGURE 3) NET AD REVENUE (2006-2008)

FIGURE 4) GROSS ADSPEND (2006-2007)

FIGURE 5) ADSPEND DATA ANALYSIS BY MEDIA (WARC, 1997-2005)

FIGURE 6) ADSPEND DATA ANALYSIS BY MEDIA (ZENITH OPTIMEDIA, 2005-2008)

FIGURE 7) TELEVISION, BASIC MARKET DATA

FIGURE 8) TELEVISION, ADSPEND GROWTH (2002-2008)

FIGURE 9) TELEVISION, ADSPEND QUARTERLY ANALYSIS (Q1 2007 - Q1 09)

FIGURE 10) TELEVISION, AUDIENCE SHARE BY PLAYER

FIGURE 11) TELEVISION, AUDIENCE SHARE BY CHANNEL (2004-09)

FIGURE 12) TELEVISION, AUDIENCE SHARE BY CHANNEL (2000-03)

FIGURE 13) DTH MARKET DATA (2002-2008)

FIGURE 14) DTH MARKET, PRICING

FIGURE 15) DTH, MAJOR OPERATORS

FIGURE 16) DTH AND IPTV SUBSCRIBER ANALYSIS (2005-08)

FIGURE 17) CABLE TV, MARKET SIZE (2002-08)

FIGURE 18) CABLE TV, MAJOR PLAYER ANALYSIS

FIGURE 19) INTERNET USAGE IN POLAND (COMPARED TO OTHER EUROPEAN COUNTRIES)

FIGURE 20) LEADING POLISH WEBSITES (MONTHLY PAGE VIEWS)

FIGURE 21) LEADING POLISH WEBSITES (MONTHLY NUMBER OF USERS)

FIGURE 22) ONLINE ADSPEND ANALYSIS

FIGURE 23) RADIO, ADSPEND GROWTH (1996-2008)

FIGURE 24) RADIO, MARKET SIZE (2002-2008)

FIGURE 25) RADIO, GROSS AND NET RADIO ADSPEND ANALYSIS

FIGURE 26) RADIO, LEADING NETWORKS

FIGURE 27) RADIO, ADSPEND SHARE BY PLAYER (Q1 2009)

FIGURE 28) RADIO, QUARTERLY AUDIENCE SHARE (2008-09)

FIGURE 29) RADIO, TOTAL REACH AND AVERAGE LISTENING TIME

FIGURE 30) RADIO, AUDIENCE SHARE (2005-07)

FIGURE 31) RADIO, DAILY REACH

FIGURE 32) NEWSPAPERS, ADSPEND GROWTH

FIGURE 33) NEWSPAPER ADVERTISING (2002-2008)

FIGURE 34) NEWSPAPERS, CIRCULATION ANALYSIS (MAR 2009)

FIGURE 35) NEWSPAPERS, CIRCULATION GROWTH BY TYPE

FIGURE 36) NEWSPAPERS, ADVERTISING MARKET SHARE (1Q 2009)

FIGURE 37) LEADING NATIONAL DAILIES

FIGURE 38) NEWSPAPERS, CIRCULATION OF LEADING NATIONAL DAILIES

FIGURE 39) NEWSPAPER, WEEKLY READERSHIP REACH

FIGURE 40) LEADING REGIONAL DAILIES

FIGURE 41) REGIONAL DAILIES, CIRCULATION

FIGURE 42) CONSUMER MAGAZINES, ADSPEND GROWTH

FIGURE 43) CONSUMER MAGAZINEA, ADVERTISING (2002-2008)

FIGURE 44) CONSUMER MAGAZINES, CIRCULATION ANALYSIS (2007)

FIGURE 45) CONSUMER MAGAZINES, CIRCULATION BY DISTRIBUTION CHANNEL

FIGURE 46) CONSUMER MAGAZINES, TOP MONTHLY MAGAZINES (2009, BY READERSHIP)

FIGURE 47) CONSUMER MAGAZINES, ADVERTISING MARKET SHARE (2009)

FIGURE 48) CONSUMER MAGAZINES, CIRCULATION OF TOP 20 TITLES

FIGURE 49) CONSUMER MAGAZINES, WEEKLY TITLES’ SHARES OF TOTAL CIRCULATION

FIGURE 50) CONSUMER MAGAZINES, TOP 20 FREE DISTRIBUTED TITLES

FIGURE 51) POLAND, NUMBER OF SUBSCRIBERS (2006-08)

FIGURE 52) POLAND, REVENUE BY SEGMENT (2006-08)

FIGURE 53) POLAND, TELECOMS AND INTERNET SUBSCRIBERS (2006 - 2008)

FIGURE 54) POLAND, TELECOMS REVENUE BY SEGMENT (2005-08)

FIGURE 55) POLAND, FIXED LINE TELECOMS ANALYSIS (2006-08)

FIGURE 56) POLAND, WIRELESS TELECOMS ANALYSIS (2006-08)

FIGURE 57) POLAND, INTERNET SUBSCRIBER ANALYSIS (2006-08)

FIGURE 58) AGORA, KEY OPERATIONS

FIGURE 59) AGORA, SUMMARY FINANCIALS (2003-08)

FIGURE 60) AGORA, KEY ACQUISITIONS

FIGURE 61) AGORA, NEWSPAPER DATA

FIGURE 62) NEWSPAPER READERSHIP IN WARSAW (Q3 2008)

FIGURE 63) TOP DAILY NEWSPAPERS (BY CIRCULATION, Q3 2008)

FIGURE 64) AGORA, MAGAZINE AND DIRECTORY PUBLISHING

FIGURE 65) MAGAZINE AD MARKET SHARE (2008)

FIGURE 66) AGORA, RADIO OPERATIONS

FIGURE 67) GAZETA.PL, NUMBER OF REGISTERED USERS (2005-08)

FIGURE 68) GAZETA.PL, PAGE VIEW ANALYSIS (2005-08)

FIGURE 69) POLISH REAL ESTATE ADSPEND ANALYSIS

FIGURE 70) POLISH AUTOMOTIVE ADSPEND ANALYSIS

FIGURE 71) AGORA, DETAILED REVENUES AND EARNINGS (2003-2008)

FIGURE 72) AGORA, DETAILED QUARTERLY FINANCIALS (Q1 2007 TO Q4 2008)

FIGURE 73) AGORA, NEWSPAPER AND INTERNET SEGMENT ANALYSIS (2003-08)

FIGURE 74) AGORA, MAGAZINE SEGMENT ANALYSIS (2003-08)

FIGURE 75) AGORA, OUTDOOR ADVERTISING SEGMENT ANALYSIS (2003-08)

FIGURE 76) AGORA, RADIO SEGMENT SEGMENT ANALYSIS (2003-08)

FIGURE 77) AGORA, KEY MANAGEMENT

FIGURE 78) AGORA, KEY SHAREHOLDERS

FIGURE 79) MULTIMEDIA POLSKA, KEY OPERATIONS

FIGURE 80) MULTIMEDIA POLSKA, SUMMARY FINANCIALS

FIGURE 81) MULTIMEDIA POLSKA, GROWTH IN TELEVISION SUBSCRIBERS (2004-08)

FIGURE 82) MULTIMEDIA POLSKA, GROWTH IN INTERNET SUBSCRIBERS (2004-08)

FIGURE 83) MULTIMEDIA POLSKA, GROWTH IN TELEPHONY SUBSCRIBERS (2004-08)

FIGURE 84) MULTIMEDIA POLSKA, ANALYSIS OF BUNDLED SERVICES (Q2 2007 - Q2 2008)

FIGURE 85) MULTIMEDIA POLSKA, DETAILED REVENUES AND EARNINGS

FIGURE 86) MULTIMEDIA POLSKA, QUARTERLY FINANCIALS (2007 TO 2008)

FIGURE 87) MULTIMEDIA POLSKA, TELEVISION

FIGURE 88) MULTIMEDIA POLSKA, INTERNET SEGMENT

FIGURE 89) MULTIMEDIA POLSKA, TELEPHONY SEGMENT

FIGURE 90) MULTIMEDIA POLSKA, KEY MANAGEMENT

FIGURE 91) MULTIMEDIA POLSKA, KEY SHAREHOLDERS

FIGURE 92) TVN, KEY OPERATIONS

FIGURE 93) TVN, SUMMARY FINANCIALS

FIGURE 94) TVN GROUP, KEY TELEVISION CHANNELS

FIGURE 95) TVN, AUDIENCE SHARE (NATIONWIDE PRIME TIME AUDIENCE, ALL INDIVIDUALS)

FIGURE 96) TVN, NUMBER OF SUBSCRIBERS (BY CHANNEL)

FIGURE 97) TVN, REVENUE AND EBITDA (BY CHANNEL)

FIGURE 98) TVN, WEBSITE DATA

FIGURE 99) ONET.PL SUMMARY

FIGURE 101) TVN, FINANCIALS

FIGURE 102) TVN, QUARTERLY FINANCIALS DATA

FIGURE 103) TVN, QUARTERLY FINANCIALS BY SEGMENT

FIGURE 104) TVN, GROUP REVENUE ANALYSIS (2008)

FIGURE 105) TVN, KEY MANAGEMENT

FIGURE 106) TVN, SHAREHOLDING PATTERN

FIGURE 107) TVP, AUDIENCE SHARE ANALYSIS(2000-08)

FIGURE 108) TVP, KEY MANAGEMENT

FIGURE 109) POLSAT, TELEVISION AUDIENCE SHARE (2000-08)

FIGURE 110) CYFROWY POLSAT, DTH SUBSCRIBERS (2004-08)

FIGURE 111) POLSKA PRESSE, NEWSPAPER PORTFOLIO

FIGURE 112) POLSKA PRESSE, OTHER PUBLICATIONS

FIGURE 113) POLSKA PRESSE, KEY WEBSITES

FIGURE 114) POLSKA PRESSE, KEY MANAGEMENT

FIGURE 115) WSIP, SUMMARY FINANCIALS

FIGURE 116) WSIP, KEY MANAGEMENT
Ordering and More Information
Price and Delivery Options


MindBranch has been the leading provider of industry and investment research from more than 550 independent research firms since 1992. With over 90,000 market research reports, MindBranch is your trusted source of competitive business intelligence.