Product Type: Market Research Report
Published by: Coda Research Consultancy Ltd.
Published: October 2009
Product Code: R3730-5Description This report is an in-depth study of the US mobile broadband market. Covering 2009 to 2015, it contains:
- A thorough examination of drivers to mobile broadband take-up (including consumer behaviour across devices, smartphones, netbooks, LTE roll out, ‘Ultra Thins’, chips, social networking, apps, video, and operating systems)
- Extensive forecasts for users, device ownership, mobile traffic, and revenues and ARPUs by carrier.
What this report will tell you:
- Extensive commentary on factors that will drive mobile broadband take-up in the US over the next six years
- User forecasts by device type (netbooks, notebooks and 3G/3G+ phones)
- Traffic forecasts for each device, by traffic type (video, audio, P2P, data)
- Voice and data service revenue forecasts
- SMS vs internet traffic data service revenue forecasts
- Data revenue forecasts by carrier (Sprint, AT&T, Verizon, T-Mobile)
- Data ARPU forecasts by carrier (Sprint, AT&T, Verizon, T-Mobile)
- Implications of these factors for operators, vendors, rights holders and content owners
Included in this report:
- 45 pages of forecasts and commentary
- 25 forecast charts
Who this report is for:
- Device and component vendors
- Mobile network operators
- Media organisations
- Consultants
- Financial analysts
- Application, content and service providers
- Anyone else with an interest in the future of mobile broadband in the US
Methodology: The report derives from extensive statistical and qualitative data analysis and modelling. It takes into account current and future behavioural, technological, social, demographic, economic and political conditions and changes
Table of Contents - Eco-system of devices: netbooks, notebooks and mobile phones
- Mobile broadband access across each device
- What operators need to learn from consumer behaviour, and what operators will have to offer
- Factors that inform what devices people use in which situations, and for what
- Who is using mobile broadband as replacements for fixed line broadband
- How operators need to market and sell mobile broadband devices
- Smartphones and 3G/3G+ phones
- iPhone users as a case study
- Ownership and traffic
- Mobile phones and teens
- What teens use their phones for, and what operators can learn from them
- Netbooks
- Ownership and mobile broadband usage
- Embedded modules
- Consumer dissatisfaction
- Competition between OEMs and networks
- Chips
- ULVs
- ARM processors
- Atom chips
- Social networking
- Which social networks device owners access
- Opportunities for creating revenue and for marketing
- Video
- Video via mobiles, netbooks and notebooks
- Importance of mobile video to US teens
- Applications
- How usage differs across devices and smartphone types
- Operating systems, including
- Windows XP and Windows 7, Ubuntu, Android, Chrome OS, Moblin, LIMO
- Location based services
- Monetisation
- Opportunities
- Challenges
- 3G/3G+, network capacity, and ‘white-spaces’
- LTE
- Consumer frustration
- Forecasts - 2009-2015:
- 3G/3G+ phone penetration, and internet access via these devices
- Netbook penetration
- Netbook and notebook users accessing the internet
- Mobile broadband traffic (TB per month), divided by mobile phones, netbooks and notebooks
- Mobile broadband traffic by traffic type for each device (video, audio, data and P2P)
- Carrier voice vs data revenues
- Carrier voice vs data ARPUs
- Carrier data revenues: SMS revenues vs internet traffic revenues
- Carrier ARPU: SMS ARPU vs internet traffic ARPU
- Data revenues by carrier (AT&T, Sprint, T-Mobile, Verizon)
- Data ARPU by carrier
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