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FOCUS: On Demand 2009

Product Type: Market Research Report
Published by: Horowitz Associates, Inc.
Published: September 2009
Product Code: R3742-8
Description

The FOCUS: On Demand 2009 report covers subscription to On Demand services, usage of and satisfaction with On Demand menus, and provides a profile of On Demand users.

Focus on the penetration and usage of On Demand services.

Table of Contents
Background



Section 1. Penetration of On Demand Services

1.1 Subscription to On Demand services

1.2 Subscription to On Demand services over the years

1.3 Specific premium On Demand channels have at home - Pay and Non-pay



Section 2. Usage of On Demand Services

2.1 Frequency of using On Demand services

2.2 Live vs. scheduled TV viewing: Percent of TV time spent watching live TV vs. DVRed programs, and On Demand programming

2.3 Satisfaction with On Demand services

2.4 Incidence of ordering movies On Demand



Section 3. Content: Viewing on TV Sets and on Alternative Platforms

3.1 Types of channels/programs watched On Demand

3.2 Perception of new ways of watching TV



Section 4. Content: Deciding What to Watch

4.1 What On Demand users tend to do when they first sit down to watch TV

4.2 TV programming sources On Demand users tend to use



Section 5. Profile of On Demand Users

Ordering and More Information
Price and Delivery Options


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