Product Type: Market Research Report
Published by: Yankee Group
Published: July 2006
Product Code: R388-1907Description Web-related services can help SMBs and mid-market enterprises take advantage of the available online marketing and e-commerce sales tools, which enable them to realize a better ROI for their online strategies, increase customer yield and grow revenue.Table of Contents
- I. SMBs Embrace Online Marketing and Advertising
- II. Definitions and Methodology
- Survey Methodology
- III. Market Opportunity for Web-Based Professional Services and Online Marketing
- Maturation of the SMB Web Presence Market
- Hosting Services
- SMB Web Sites Are Increasingly Interactive and E-Commerce-Enabled
- Use of Online Marketing Tools to Advertise Is Increasing
- Sponsored Search Is Getting More Complicated
- Web Analytics Understand Customer Behavior
- E-Mail Marketing Is a Powerful Tool
- Local Search Interest Is High
- Implications of Mobility
- Use of Online Selling Tools Is Increasing, but There’s Still Room for Improvement
- IV. Conclusions and Recommendations
- Recommendations for Web Hosts
- V. Further Reading
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