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Evaluating Internet Players: Friends or Foes?

Product Type: Market Research Report
Published by: Yankee Group
Published: August 2006
Product Code: R388-2248
Description
Is Google the new Microsoft? Is Yahoo! the new Viacom? Is MSN the new AOL? Is AOL the new AOL? The answer to these questions is “no.” Rather, these mega portals are the new Verizon, Comcast and TIME Magazine, collectively challenging the communications incumbents. They are communication, entertainment and information superpowers—the most potent components of the new consumer services landscape.
Table of Contents
I. Introduction

II. The Evolving Internet Landscape

III. Google

Strengths

Challenges

IV. Yahoo!

Strengths

Challenges

V. MSN/Microsoft Windows Live

Strengths

Challenges

VI. AOL

Strengths

Challenges

VII. Conclusions and Recommendations

Recommendations for Google, Yahoo!, MSN and AOL
Ordering and More Information
Price and Delivery Options



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