Product Type: Market Research Report
Published by: Yankee Group
Published: October 2006
Product Code: R388-2290Description European mobile network operators’ (MNOs) ability to successfully grow their revenue in the next 5 years will be determined by their success in driving non-traditional lines of business. The most important of these will be converged fixed/mobile services, encompassing communications and entertainment products. Almost all MNOs are already firmly committed to an fixed/mobile convergence (FMC) road map (Exhibit 1 highlights a recent example from Orange UK). Operators such as Vodafone that have been indecisive are now also beginning to commit to FMC. Though almost all competitors will be targeting a slice of the FMC pie, the winners will be those that understand the need to continue to offer best-in-class individual services, as well as a bundled fixed and mobile proposition.Table of Contents - I. MNOs Prepare for the Long Term
- II. Convergence
- Telefónica
- Orange/France Telecom
- Telecom Italia
- T-Mobile
- Vodafone
- Another Type of Convergence: Communications and IT
- III. Adjacent Markets
- Broadband
- Advertising
- Music and TV
- IV. Off-net Content: Will MNO Portals Continue to Dominate?
- V. Conclusions and Recommendations
- Recommendations for Mobile Network Operators
- VI. Further Reading
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