Mobile Video/Broadcast TV Market Assessment: Will Operators Get the Picture Right?:

Mobile Video/Broadcast TV Market Assessment: Will Operators Get the Picture Right?

Product Type: Market Research Report
Published by: Yankee Group
Published: November 2006
Product Code: R388-2295

Description

Mobile operators worldwide are wrestling with how to harness the potential of 3G and various broadcast technologies to generate new revenue streams from video. However, it is a highly complex proposition and there are many issues that need to be resolved, including:

Will there be user demand for video services?
What will be the most appealing content?
How should video/TV be priced and packaged?
What are the broadcast technology options and which is the best choice?

There are no clear-cut answers to many of these questions. However, there are certainly some early cues in mobile and from consumption of video/TV on other platforms that offer some guidance.

Historical growth and Yankee Group end-user research reveal that there is certainly untapped global demand for mobile video/TV services. By 2010, Yankee Group expects that the combined mobile video/TV market opportunity will top $11 billion. This represents approximately 2% of the total market (and 7% of the data and nearly 20% of the total infotainment market). This includes both per-event streams and downloads, and monthly subscription services (both unicast and broadcast), and takes into account penetration of enabling technologies.

Table of Contents

I. Introduction
II. Global Mobile Video/Broadcast TV Market Status: US Market Analysis; Europe Market Analysis; Japan and Korea
III. Operator Decision-Making3: Content—Styles, Genres and Branding; Content—Format; Driving Content Innovation; Monetizing Mobile TV; Business Models; Content and Price Rather than Network Technologies Will Determine Success
IV. Conclusions and Recommendations: Recommendations
V. Further Reading

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