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Portable Gaming: Who’s Playing and Who’s Paying?

Product Type: Market Research Report
Published by: Yankee Group
Published: January 2007
Product Code: R388-2326
Description
Consumers love portable games, which Yankee Group defines as games played on mobile phones, handheld game systems (i.e., Game Boy Advance [GBA], Nintendo DS, Sony PlayStation Portable [PSP]), handheld computers, PDAs, MP3 players or digital audio players (DAPs). In the Yankee Group 2006 US Portable/Mobile Entertainment Survey, 42% of respondents indicated that they play games on one or more of these platforms.

Among individual platforms, mobile phones (29%) are the most popular device for portable gaming, followed by handheld game systems with 18%. DAPs and MP3 players are new to the market. Although only 4% of portable users play games on DAPs or MP3 players, this segment is poised for growth with the availability of game downloads on iTunes.
Table of Contents
I. Who’s Playing Mobile and Handheld Games

II. Handheld Gaming

III. Mobile Gaming

IV. Advertising and Portable Games

V. Conclusions and Recommendations

Conclusions

Recommendations

VI. Further Reading
Ordering and More Information
Price and Delivery Options


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