Product Type: Market Research Report
Published by: Yankee Group
Published: January 2007
Product Code: R388-2329Description Wireless operators across Asia continue to reap the rewards of a dynamic marketplace. In emerging Asian markets, subscriber growth surges in double-digit force, fostering evermore innovation to keep margins lean and returns attractive. In industrial Asian markets, data services stem the impact of voice revenue declines. Critical success elements for operators vary tremendously country by country. Some recent outstanding operator performance includes the following:
- Bharti Televentures’ 92% annual subscriber growth
- China Mobile’s roughly 53 million subscribers added in 2006
- Indonesian and Philippine operators’ prepay successes
- NTT DoCoMo’s $9.4 billion in 3Q06 service revenue
- Smart’s 51% contribution of data revenue to total service revenue
- Hutchison Australia’s $20 data ARPU and impressive data revenue growth
In this Yankee Group Report, we provide a comparative operational snapshot of major wireless carriers in Asia-Pacific drawing from the Yankee Group Asia-Pacific Mobile Carrier Tracker, December 2006. It identifies standout carriers in a variety of areas such as subscriber growth, revenue per user, usage and cost of acquisition, and provides context and explanation for the successes of these carriers. While incorporating comparative analysis among carriers within a given country, we also contrast the performance of carriers between countries.Table of Contents - I. Introduction
- II. Subscribers
- Big Markets Post Big Growth
- Prepaid vs. Postpaid: Region of Extremes
- III. Money and Metrics
- Service Revenue
- Data Contribution
- Voice Pulls ARPU Down
- IV. Conclusions and Recommendations
- Recommendations
- V. Further Reading
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