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Merging Tactical and Strategic Information to Perfect the Customer Interaction Experience

Product Type: Market Research Report
Published by: Yankee Group
Published: January 2007
Product Code: R388-2356
Description
To meet customer needs and requirements effectively, the modern contact center must provide multichannel (e.g., voice, web, chat, fax and e-mail) access to customer sales, support and service assistance. Therefore, the majority of contact centers in North America are ready to upgrade their facilities—if they have not done so already. These upgrades are driven by the relatively recent availability and acceptance of IP telephony and high-speed internet access.
Table of Contents
I. Introduction

II. Implementing an Integrated Customer Interaction Automation Strategy

III. Merging Captured Voice Call Data with the Knowledge Base

IV. Optimizing the Use of Tactical and Strategic Information

V. Conclusions and Recommendations

Recommendations for Enterprises

VI. Further Reading
Ordering and More Information
Price and Delivery Options



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