Avoiding the Downfalls of Mobile Banking

With 3G networks becoming more prevalent throughout the world, the mobile banking downfall created in 2001 and 2002 will be averted as network speeds and tightly designed user interfaces help drive consumer adoption. Current risks exist as banks determine the costs of rolling out mobile banking and weigh those against the ability to increase customer stickiness. However, banks are traditionally risk averse and will not rush products to market after some of the disasters earlier this decade around product launches that failed because of low consumer acceptance. Learning from previous mobile banking applications, changing consumer sentiment about mobile commerce initiatives and evolving security concerns, the banks and carriers will be able to develop a value proposition to effectively market m-banking services as an extension of existing online banking portals.

I. Introduction

II. Evaluating the Business Model

Potential Problems with the Business Model

Critical Success Factors

Platform Evaluations

Security

Customer Care

Next-Generation Services

III. Conclusions and Recommendations

Recommendations

IV. Further Reading