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Anywhere Consumer: 2007 Latin American Penetration and Usage Survey

Product Type: Market Research Report
Published by: Yankee Group
Published: June 2007
Product Code: R388-2412
Description

The Yankee Group Anywhere Consumer: 2007 Latin American Penetration and Usage Survey provides an in-depth view of market performance metrics and consumer adoption behavior for the voice, broadband and TV sectors, including both fixed and mobile access networks. Key areas of focus include:

  • How consumers are using mobile, broadband, fixed voice and devices
  • Mobile prepaid and postpaid penetration
  • Internet usage
  • Broadband penetration
This survey was based on an online questionnaire. This methodology naturally over-selects richer respondents, which means the sample has higher penetrations of devices and services than the corresponding national averages.

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