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US Carriers Hold the Keys to Targeting in Mobile Advertising, but Can They Monetize It?

Product Type: Market Research Report
Published by: Yankee Group
Published: August 2007
Product Code: R388-2445
Description
Advertising on carrier real estate is an irreversible trend. If they don’t act soon and determine how to leverage their great mobile assets, carriers will have their lunch eaten by others that have figured it out.

Key Concepts:

Mobile marketing, mobile advertising, on-deck, off-deck, on-portal, off-portal, WAP, MMS, SMS, mobile video/TV, mobile search, mobile games, idle screen.
Table of Contents
I. Introduction

II. Off-Deck vs. On-Deck

Off-Deck: Market Moves with, or Without the Carriers

On-Deck: Where the Promises Are for Carriers

III. Carriers in the Broader Mobile Advertising Landscape

IV. US Carrier Mobile Advertising Initiatives: Who Has the Right Stuff?

AT&T

Verizon Wireless

Sprint Nextel

T-Mobile USA

V. Conclusions and Recommendations

Recommendations for Carriers

VI. Further Reading
Ordering and More Information
Price and Delivery Options


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