Kill DRM, Vol. II: Watermarking Gains Momentum

Watermarking is key to providing consumers with flexible content and creating accountability because digital rights management (DRM) does not work (see the April 2007 Yankee Group Note, Kill DRM, Vol. I: EMI's Move Underscores the Power of the Anywhere Consumer). Content owners deserve to generate revenue from the content they produce. To do this, they must adopt new techniques to thwart piracy and illegal file sharing, even as these solutions are refined and implemented.

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