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Mobile Banking Lessons from International Low-Income InitiativesProduct Type: Market Research ReportPublished by: Yankee Group Published: December 2007 Product Code: R388-2518 Description Mobile banking providers can take a lesson from overseas low-income initiatives when deploying solutions in
North America.Table of Contents Introduction II. Lessons Learned Abroad Lesson One: The Price of Mobile Banking Lesson Two: Targeting the Right Consumers Lesson Three: Messaging Lesson Four: Ease-of-Use Lesson Five: Human Interaction III. Conclusions Recommendations IV. Further Reading |
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